Connect & Engage
This fairly new medium has become a powerful way to establish your brand and find new clients. Find fresh ways to tell your company’s story. Social media marketing is a very relational way to draw in new potential clients.
PPC and organic SEO are not the only way to market your website. Some marketing strategies have been around longer and are more developed but don’t underestimate the speed at which social media caught up with the others. Utilizing social media sites like Twitter, Facebook and LinkedIn are becoming more and more relevant to major search engines and consumers. The tools and analytics being added are giving would social advertisers the ammunition needed to make good business decisions.
To get started does not mean needing to be a guru on day one. The landscape is evolving so quickly it is a game of catch up for us all. The inclination is not to do what we may not be comfortable with or understand. But in business you don’t have that luxury. You need to evaluate opportunities and implement them. The great news is, if you don’t know how to use social media to create connections, someone you know most likely does. And having an audience is half of the battle.
Did you know that the average computer user spends at least 8-10 hours a month on social networking sites (Nielsen Media Research NMR). Marketing studies have shown that when people are talking about you and your products on social media sites they actually produce more leads than traditional trade shows, telemarketing, direct mail or even PPC! People want to read reviews and comments about your business and having a strong social presence is becoming increasingly important.
Have you claimed your place on social media? Do you use it to create relationships with potential customers in your area or just pitch a product? Social media is about building trust and establish brand awareness with your present and future clients.
More than half of Americans have social media profiles. According to a Comscore research study, 20% of all web activity is done on social networks. Reach new clients where they are spending their time, social networks.
Let us create a strategy and even implement it for you. Our social media strategies are platform specific and can include what is a fast growing part of social media, paid advertising. Using a more simple platform than Google Adwords, paid ads on social networks have been developing a strong lineup of tools that rival the big boys of paid ads. Is social media marketing right for you? Contact us for a consultation.