Why use Social Media?

Why Your Business Needs A Social Media Marketing Agency

This fairly new medium has become a powerful way to establish your brand and find new clients. Find fresh ways to tell your company’s story. Social media marketing is a very relational way to draw in new potential clients.

What is a Social Media Marketing Agency?

As the world of marketing changes, so do the ways businesses reach their target audiences. No longer is television, radio, and print the only forms of advertising – now, businesses must also consider digital marketing channels like social media marketing services.

A social media marketing agency is a company that specializes in creating and executing social media campaigns for businesses. These agencies like ours have teams of experienced social media marketers who know how to create content, engage with customers, and grow a following on various social media platforms.

There are many benefits to working with a social media marketing agency. For one, we can help you organize a cohesive social media marketing strategy, and let’s face it many small businesses don’t have time or expertise in doing this. Anthem can save you time by managing all aspects of your social media campaigns. We can also help you create more effective campaigns by using data and analytics to understand your audience and craft targeted messages that will resonate with them.

If you’re not sure whether or not your business needs a social media marketing agency, consider these three signs:

1. You Don’t Have Time to Manage Social Media Accounts Yourself – If you’re like most business owners, you already have your hands full managing other aspects of your company. Trying to add social media management to your list of responsibilities is likely to overwhelm you quickly.
2. You’re Not Seeing Results from Your Current Social Media Efforts – Are you regularly posting on social media but not seeing any results? It could be because you’re not using the right strategies or the right target audience. A social media marketing agency can help you identify the best tactics for reaching and engaging with your target audience.
3. You Don’t Have an Engaged Following – Do you have a few followers on social media but they’re not engaging with your content? This could be because you are not posting to your social media channels often enough or you’re not reaching enough of them. A social media marketing agency can help you get more exposure and reach the right people.

If any of these signs sound familiar, it might be time to consider hiring a social media marketing agency. They can help you create more effective campaigns, save time, and grow an engaged following on social media.

Why You Need a Social Media Marketing Agency

PPC and organic SEO are not the only way to market your website. Some marketing strategies have been around longer and are more developed but don’t underestimate the speed at which social media caught up with the others. Utilizing social media platforms like Twitter, Facebook and LinkedIn are becoming more and more relevant to major search engines and consumers. The tools and analytics being added are helping social advertisers gain insight needed to make good business decisions.

To get started does not mean needing to be an expert on day one. The landscape is evolving so quickly it is a game of catch-up for us all. The inclination is not to do what we may not be comfortable with or understand. But in business, you don’t have that luxury. You need to evaluate opportunities and implement them. The great news is if you don’t know how to use social media to create connections, someone you know most likely does. And having an audience is half of the battle.

Did you know that the average computer user spends at least 8-10 hours a month on social networking sites (Nielsen Media Research NMR)?  Marketing studies have shown that when people are talking about you and your products on social media sites they actually produce more leads than traditional trade shows, telemarketing, direct mail or even PPC! People want to read reviews and comments about your business and having a strong social presence is becoming increasingly important.

It is a must to present your brand voice on social channels today and can be a greatly effective way to help your business be successful in its social efforts. Maintaining your social media presence across so many channels is quite difficult. The use of social media analytics tools by small business owners might help produce better content for social media posting. These types of software for social media marketing assists in lead generation by understanding what and when to post. By using key performance indicators to measure your efforts you can turn activity into social media success.

If you are the social media manager for your local business, you are probably missing out on other things that would help your business grow. Trying to do all the things to run your small business while also having to be the social media specialist can lead to social media burnout. Trying to create and schedule 100’s of social media posts per year is a chore and can burn you out. There are also the many Instagram algorithm changes to figure out, and new social media platforms coming out, who can keep up. Learn how we can help you solve curating, creating, and distributing social media posts automatically with our social media automated posting software.

Have you claimed your place on social media? Do you use it to create relationships with potential customers in your area or just pitch a product? Social media is about building trust and establish brand awareness with your present and future clients.

More than half of Americans have social media profiles. According to a Comscore research study, 20% of all web activity is done on social networks. Reach new clients where they are spending their time, social networks.

How to Find the Right Social Media Marketing Agency for Your Business

As the social media landscape continues to evolve, so do the strategies and tactics that businesses need to employ to remain competitive. You need a social media team that can help you develop and execute a winning social media strategy that will help you reach your business goals.

But with so many agencies out there, how do you know which one is right for your business? Here are a few tips to help you find the right social media marketing agency for your business:

1. Define your goals. Before you start shopping around for an agency, take some time to think about what you want to achieve with social media. Do you want to increase brand awareness? Drive traffic to your website? Generate leads? Once you know what your goals are, you can start looking for an agency that specializes in helping businesses achieve those specific objectives.
2. Do your research. Once you have a list of potential agencies, it’s time to start doing some research. Check out their websites and read any case studies or testimonials they may have. You can also reach out to their past clients and ask them about their experience working with the agency. This will give you a good idea of what it’s like to work with them and whether or not they’re likely to be a good fit for your business.
3. Ask for proposals. Once you’ve narrowed down your list of potential agencies, reach out and request proposals from each one. Be sure to provide them with information about your business and your goals so they can provide the best possible advice and solutions.
4. Interview them. Once you receive their proposals, schedule a time to interview each agency. This will give you an opportunity to ask questions, get to know them better, and learn more about their processes and capabilities. It’s also a great way to gauge if they’re the right fit for your business.
5. Make your decision. After reviewing all of the proposals and conducting interviews, it’s time to make a decision. Before you sign any contracts, make sure you understand exactly what services they’ll provide and what results you can expect from working with them.

Finding the right social media marketing agency for your business doesn’t have to be a daunting task — as long as you know what you’re looking for and take the time to do some research. By following these tips, you should be able to find an agency that meets your needs and helps you achieve your goals.

Frequently Asked Questions (FAQ)

1. Why does my business need a social media marketing agency?
2. What are the benefits of working with a social media marketing agency?
3. How can a social media marketing agency help my business grow?
4. What services do social media marketing agencies offer?
5. How do I choose the right social media marketing agency for my business?

Contact Anthem Software

Anthem Software, a social media agency, can help you. Let us create a strategy and even implement it for you. Our social media strategies are platform-specific and can include what is a fast-growing part of social media, paid to advertise. Even if you are a B2B and Linkedin management is where you stake your claim. There are many platforms to use but our proprietary social media software will make you way more efficient at being effective of your social platforms. Is social media marketing and/or an automated social media tool right for you? Contact us for a consultation.