If you run a small business, you take on almost every task at the start. You might create your product, deliver a service, build relationships with customers, manage your employees, and spend time on marketing. But once your company grows, you can no longer do everything yourself. Hiring an SEO company is a great way of reducing your workload without spending a lot of money.
Why Should You Hire an SEO Company?
You might not have enough time or energy to deal with creating marketing materials yourself, or you might not enjoy researching keywords. As they hire more employees and increase their output, many CEOs get overwhelmed by their tasks, and they prefer to focus on what they’re best at, which is creating their products and directing employees.
Because marketing experts have years of experience working with search engines, they are able to produce quicker and more accurate results, and they will have access to the most current info about changes to the algorithm. What’s more, an expert will be able to identify and remove security risks. This reduces your chance of being the target of a cybercriminal.
You Can Save a Lot of Time
Unless you really love SEO, spending hours researching keywords, coordinating your various online accounts, analyzing your data, and troubleshooting your website can be extremely tedious. As a CEO of a small company, you have better things to do, like managing your staff or making sure your customers love your product or service.
By outsourcing SEO-related tasks, you can reduce the time you spend on things that don’t fit with your skillset and interests. Your marketing experts will analyze your company’s current strategy and then make suggestions for improvements. They can make all the necessary changes and keep your accounts up-to-date, so you never have to worry about online marketing again.
You Will Get Better Results
Hiring an SEO expert doesn’t only save you time, but it also allows you to get a much better return on your investment. Setting up a website or placing ads on sites such as Facebook or Google costs money, and you want to make sure that you get a lot out of this online marketing investment. An SEO expert can quickly and accurately find out which keywords and what kind of ad copy will do best for you.
That way, you can reduce the number of ads and posts that don’t get a lot of engagement. Because your communications will be targeted to the right audience, you will get more clicks and purchases and therefore expand your reach. By hiring an agency and buying software instead of setting up an in-house SEO team, you can save a lot of money and still get expert guidance.
Your Online Accounts Will Remain Up to Date
The SEO landscape changes often, and what worked well a few years ago could be disastrous now. For example, the number of keywords was important in the past, so many people filled their posts and ads with a lot of unrelated phrases. As search engines have become more advanced, this no longer works, and it can actually reduce your ranking.
Instead of overloading your pages, you should choose a few targeted keywords that allow interested customers to find you. A good SEO agency can help you find the best phrases, and they will show you how to include them in your content so it feels natural. When the search engines change their focus again and the current strategies no longer work, your marketing experts will be the first to know because they keep up to date with the industry news.
You Can Avoid Cybersecurity Issues
Anytime you place information online, you are putting yourself at risk. There are countless cybercriminals who can exploit your data and hack into your computer to steal your sensitive information. A good SEO agency can help you set up your website and your social media accounts in a safe and effective way, so the chance of getting hacked is low.
What’s more, the SEO experts will help you to reduce the amount of spam you get. Your website or social media accounts won’t look professional if they’re flooded with spammers trying to sell your customers fake products. Luckily, there is software that can filter out scam messages and keep your online accounts safe.
Your Marketing Experts Can Analyze Your Data
If you’ve set up a good website and used keywords that make sense, it’s likely that you’re getting a high number of clicks and sales. But to keep the momentum going for the long term, you have to analyze where your customers are coming from and what brought them to your site. Otherwise, how can you do more of the same and attract an even greater number of leads?
Tracing your sales can be a challenge, and it’s time-consuming. If you outsource this task to an SEO agency, you can get accurate info about your marketing tactics without having to spend a lot of time sifting through data. Once you know where most of your customers are finding you, you can focus your attention and money on these platforms and marketing strategies.
You Can Automate Virtually Everything
The best SEO agencies offer both software and individualized advice, so you can get the best service possible at the lowest cost. When you buy small business software, you can automate virtually every part of running your business.
Aside from marketing and SEO, you can also speed up scheduling, task management, quoting, billing, and your financial reports. This increases your business’s efficiency and allows your employees to work on the important tasks, such as serving your customers or developing your product.
Hiring an SEO company is a good move for most businesses because it saves them money and time and improves their ROI. Any money spent on online ads, the website, and social media will return many more sales, since you’ll be targeting the right group of people. Send us a message at Anthem Software to find out more about the individualized services we offer or to schedule a virtual tour of our small business software.