Top Social Media Strategies for 2021
1. Expanding to New Platforms
First question: Have you heard of TikTok? Second question: Are you using TikTok in your social media strategy? TikTok is one of the most popular social media platforms available today, as the platform expanded rapidly in popularity between 2019 and 2021. Many brands have found widespread success through creating casual TikTok videos.
Consider popular brands like Chipotle, Red Bull, The Washington Post, and Spikeball that have created engaging TikTok content and grown their followings dramatically. If you currently do not utilize TikTok to promote your business, consider how the services or products your business offers could reach a primarily Gen-Z audience. Spend some time learning the TikTok culture before creating a video, and be sure to tailor your approach to the younger generations.
2. Reaching Several Generations
The first mistake you can make when it comes to social media marketing is tailoring all of your attempts towards Gen-Zers and Millenials. In reality, a wide range of generations have social media profiles and visit their favorite social media platforms daily. Baby Boomers make up a significant portion of Facebook users, for example, making it necessary to reach this audience within your company’s Facebook posts.
When crafting content for your social media outlets, be sure to consider how your posts and advertisements will reach each generation of customers and what your style says about your targeted customer base. If your content only reaches Gen-Zers, Baby Boomers may immediately disregard your products or services. The same can be said for content that only targets Boomers.
3. Focusing on Customer Acquisition
Consider how you can use your social media platforms to reach a broader audience and encourage that audience to act, be it through purchasing your products or scheduling your services. Try to blend your content into the types of posts your target audience would already be seeing on their social media pages. If your content stands out too drastically, users will be tempted to skip right over it, making the post a waste of your time and money.
4. Keeping Content Short and Sweet
As social media becomes more and more popular, users’ attention spans become shorter and shorter. In 2021, social media users want to immediately be interested in the content they are viewing. If the photo, video, or text post does not catch their attention within a few seconds, they have no qualms about moving on to the next post.
As a result, one of the most important aspects of improving user engagement is keeping your content short and sweet to encourage viewers to view it in its entirety. Packing a lot of content into a short amount of time can be tricky, and you want to make sure not to make your content too boring or dense for viewers to easily understand. If necessary, consider breaking longer content into shorter parts to increase suspense and engagement.
5. Investing in User Generated Content and Influencer Marketing
User-generated content (UGC) is any content created by individuals, not brands. Typically, social media users view this content as more casual and light-hearted than your brand’s posts or ads. Consider utilizing influencer marketing to advertise your content along with your current social media strategies: chances are, you will reach a broader audience and improve engagement as a result.
6. Incorporating Live Posts
Instagram, Facebook, and TikTok are the most popular platforms for companies to post live videos. We recommend adding live content to the platforms that you already have the largest followings on to ensure that the most users will watch your live videos. Users typically do not engage with a live post unless they already have an established relationship with the account.
7. Emphasizing Creativity and Engagement
Thousands of new users create social media accounts each day. This means that as time goes on, more and more content is flooding users’ feeds, making it increasingly important to make your business’s content stand out from the rest. One way to increase brand engagement and awareness is to emphasize creativity within your posts.
Sometimes, the craziest, silliest social media posts are the ones that attract the most attention from users. These posts create a break in the monotony of scrolling through Instagram or Twitter, leading users to stop and pay attention to the content. Consider how you can incorporate more creativity into your brand’s posts to achieve even greater engagement with your existing followers.
8. Selling Products and Services Through Social Media
In general, the faster and easier it is for a user to purchase a product, the more likely they will be to go through with the purchase. If the purchase process takes customers through various pages and complicated steps, they may decide to forego the purchase altogether. As a result, adding a purchase method through your Instagram page can increase your sales.
9. Using Contests to Expand Audience and Increase Awareness
Regardless of whether you sell products or conduct services as part of your brand, your goal should be to create a giveaway that is appealing to a broad customer base. Your contest could provide winners with your products for free or give them items that are completely irrelevant to your brand, such as gift cards, coffee mugs, or clothing items. Whatever you decide the prize to be, make sure it is alluring enough to engage many participants.
10. Analyzing Existing Social Media Metrics
Various tools exist across the web that allow you to see your social media analytics through charts and blatant numbers. We recommend looking into these different options and choosing a tool that will provide the most accessible, tailored data for your company. Then begin analyzing this data regularly to understand your audience better and tailoring your content to appeal to your existing audience and reach a new one.
If you are looking for a way to improve your business’s social media strategy, Anthem Software can help. As a social media agency for small businesses, we specialize in helping our clients tell their company stories through engaging content and tailored social media strategies. We’ll create a strategy that helps you achieve your business goals and presents a positive image of your company to all who view your social media platforms. Contact Anthem Software today at 855-269-9221 for a social media marketing consultation.