(877) 711-1592

Top Social Media Strategies for 2021

Our Blog
social media marketing vs content marketing
Social media culture shifts slightly from year to year as trends change, advancements update interfaces, and new populations reach social media platforms. However, keeping up with current trends within your social media marketing campaign while looking at social media marketing vs content marketing, is essential to staying relevant, reaching the broadest customer base, and using social media marketing to your fullest advantage. Read on to learn the top social media strategies for 2021 and how you can use them to grow your small business. 

Top Social Media Strategies for 2021

1. Expanding to New Platforms

First question: Have you heard of TikTok? Second question: Are you using TikTok in your social media strategy? TikTok is one of the most popular social media platforms available today, as the platform expanded rapidly in popularity between 2019 and 2021. Many brands have found widespread success through creating casual TikTok videos.

Consider popular brands like Chipotle, Red Bull, The Washington Post, and Spikeball that have created engaging TikTok content and grown their followings dramatically. If you currently do not utilize TikTok to promote your business, consider how the services or products your business offers could reach a primarily Gen-Z audience. Spend some time learning the TikTok culture before creating a video, and be sure to tailor your approach to the younger generations. 

2. Reaching Several Generations

The first mistake you can make when it comes to social media marketing is tailoring all of your attempts towards Gen-Zers and Millenials. In reality, a wide range of generations have social media profiles and visit their favorite social media platforms daily. Baby Boomers make up a significant portion of Facebook users, for example, making it necessary to reach this audience within your company’s Facebook posts.

When crafting content for your social media outlets, be sure to consider how your posts and advertisements will reach each generation of customers and what your style says about your targeted customer base. If your content only reaches Gen-Zers, Baby Boomers may immediately disregard your products or services. The same can be said for content that only targets Boomers.

3. Focusing on Customer Acquisition

Social media is not only an outlet to connect with existing customers and develop rapport. One of the biggest benefits of social media is providing a way to reach new audiences that you would never reach through traditional marketing means. As such, keeping up with current social media strategies includes focusing more on customer acquisition than brand development. 

Consider how you can use your social media platforms to reach a broader audience and encourage that audience to act, be it through purchasing your products or scheduling your services. Try to blend your content into the types of posts your target audience would already be seeing on their social media pages. If your content stands out too drastically, users will be tempted to skip right over it, making the post a waste of your time and money.

4. Keeping Content Short and Sweet

As social media becomes more and more popular, users’ attention spans become shorter and shorter. In 2021, social media users want to immediately be interested in the content they are viewing. If the photo, video, or text post does not catch their attention within a few seconds, they have no qualms about moving on to the next post.

As a result, one of the most important aspects of improving user engagement is keeping your content short and sweet to encourage viewers to view it in its entirety. Packing a lot of content into a short amount of time can be tricky, and you want to make sure not to make your content too boring or dense for viewers to easily understand. If necessary, consider breaking longer content into shorter parts to increase suspense and engagement. 

5. Investing in User Generated Content and Influencer Marketing

Social media users are more likely to take recommendations from their peers than from companies themselves. As such, one of the most effective ways to market your business through social media is to enlist other users to advertise your goods or services for you, be it through user-generated content or influencer marketing. 

User-generated content (UGC) is any content created by individuals, not brands. Typically, social media users view this content as more casual and light-hearted than your brand’s posts or ads. Consider utilizing influencer marketing to advertise your content along with your current social media strategies: chances are, you will reach a broader audience and improve engagement as a result.

6. Incorporating Live Posts

Live social media videos have become increasingly popular over the past few years. Watching a live video gives users a chance to connect with a brand in real-time and see the actual personhood behind some of their favorite creators. As a result, if your company is not currently utilizing live posts on your social media platforms, you should consider adding this type of content to your social media campaign

Instagram, Facebook, and TikTok are the most popular platforms for companies to post live videos. We recommend adding live content to the platforms that you already have the largest followings on to ensure that the most users will watch your live videos. Users typically do not engage with a live post unless they already have an established relationship with the account.

7. Emphasizing Creativity and Engagement

Thousands of new users create social media accounts each day. This means that as time goes on, more and more content is flooding users’ feeds, making it increasingly important to make your business’s content stand out from the rest. One way to increase brand engagement and awareness is to emphasize creativity within your posts.

Sometimes, the craziest, silliest social media posts are the ones that attract the most attention from users. These posts create a break in the monotony of scrolling through Instagram or Twitter, leading users to stop and pay attention to the content. Consider how you can incorporate more creativity into your brand’s posts to achieve even greater engagement with your existing followers.

8. Selling Products and Services Through Social Media

Social media platforms like Instagram have recently begun allowing businesses to sell their goods and services straight through their Instagram pages. For example, if you sell women’s clothing, you can post pictures of your clothing on Instagram and tag the items with their prices and a link to a purchase page. You can also link directly to your company’s scheduling page within your Instagram profile biography. 

In general, the faster and easier it is for a user to purchase a product, the more likely they will be to go through with the purchase. If the purchase process takes customers through various pages and complicated steps, they may decide to forego the purchase altogether. As a result, adding a purchase method through your Instagram page can increase your sales.

9. Using Contests to Expand Audience and Increase Awareness

Social media contests are some of the most effective methods to reach a broader customer base through your social media platform. Contests typically require participants to follow the brand’s social media pages and tag their friends in the comments of the post. These two activities both serve to improve engagement, as they bring new awareness to your brand and increase your follower count. 

Regardless of whether you sell products or conduct services as part of your brand, your goal should be to create a giveaway that is appealing to a broad customer base. Your contest could provide winners with your products for free or give them items that are completely irrelevant to your brand, such as gift cards, coffee mugs, or clothing items. Whatever you decide the prize to be, make sure it is alluring enough to engage many participants.

10. Analyzing Existing Social Media Metrics

Having social media platforms gives you access to valuable data and statistics that you would never have if you stuck to only physical marketing strategies. This data includes information about your followers, who is engaging with your posts, and which posts have received the most traffic. If you are not using these metrics to your advantage, you are missing out on a huge resource that can benefit your marketing campaign and bring in new customers. 

Various tools exist across the web that allow you to see your social media analytics through charts and blatant numbers. We recommend looking into these different options and choosing a tool that will provide the most accessible, tailored data for your company. Then begin analyzing this data regularly to understand your audience better and tailoring your content to appeal to your existing audience and reach a new one.

If you are looking for a way to improve your business’s social media strategy, Anthem Software can help. As a social media agency for small businesses, we specialize in helping our clients tell their company stories through engaging content and tailored social media strategies. We’ll create a strategy that helps you achieve your business goals and presents a positive image of your company to all who view your social media platforms. Contact Anthem Software today at 855-269-9221 for a social media marketing consultation. 

Schedule Your Free Virtual Tour of the Anthem Business Software System


Complete This Form

Related Posts