Text message marketing is a powerful way to reach and convert your connections into sales. When coupled with email marketing campaigns are a powerful low-cost way to marketing your small business. There are so many options to choose from to market your business in today’s world but these two should be the cornerstone of your marketing efforts. No other marketing efforts will reach your customers with as timely and personalized messaging, and as an added bonus, are extremely affordable.
Consider a few points about text message marketing that should get you excited about creating a strategy this year to effectively roll out this strategy.
- 96% of adults in the US have a mobile phone
- over 90% of US adults say they have their phone within reach 24 hours a day
- the response time to a text is under two minutes
- almost 75% of US consumers say they have zero unread texts
- mobile devices account for 40% of online purchases
These are really compelling data points. But I know what you are thinking, text messaging sounds like it can be annoying. So how do you prevent that? How do you stop consumers from reporting your messages as spam? Much like with email marketing your messages should be timely and specific to them. Sure most of us would delete or report as spam a random text from a business we have never interacted with but if it was from a business you had interacted with and was timely, you most likely wouldn’t.
The real question is then not should I be text message marketing but how do I most effectively integrate sms marketing platforms into my business sale process or my customer service process. Your competitors are or are in the near future going to be employing sms marketing software in their sales or service process, you don’t want to behind the curve. Especially if you are a B2C business. There are many ways to integrate text messaging into your business that can help drive more sales by simply keeping appointments on the books.
Studies have found the typical SMS marketing click-through rate is around 80%, but what’s more intriguing is that the same study has a staggering opening rate of 98%. SMS marketing is unquestionably a timeless form of communication. Customers like to work with businesses that communicate with them frequently. Additionally, in order to scale your marketing efforts and close more leads, your company unquestionably requires SMS marketing software.
We at Anthem can help assist you by walking through your business to better understand which points in the sales or service you currently have where text messaging services for businesses could help increase your closing rate. Some small businesses have been successful without a strategy and might be looking for efficiency or increased customer communication, we can help with that too! We have decades of experience working with small businesses just like yours. As a small business ourselves we know how challenging it can be, and know exactly how to successfully navigate those challenges.
Setting up and effectively executing text message marketing or software for sms marketing is just one of many things Anthem can help assist your small business with. If you are looking to supercharge your business this year, we can help, contact us now! New or even seasoned businesses can benefit from a new perspective, so call or fill out a form to schedule a consultation.
