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Text Message Marketing

Text message marketing is a powerful way to reach and convert your connections into sales. When coupled with email marketing campaigns are a powerful low-cost way to marketing your small business. There are so many options to choose from to market your business in today’s world but these two should be the cornerstone of your marketing efforts. No other marketing efforts will reach your customers with as timely and personalized messaging, and as an added bonus, are extremely affordable.

A remarkable 71% of consumers have given at least one business the green light to fill their inboxes with texts over the last year. This showcases the growing acceptance and potential of SMS as a viable communication channel between businesses and their customers.

The term “text message marketing” may seem odd in the age of social media channels, AI, and chatbots. Yet, as a small business owner, I can vouch for its potential. My journey with text message marketing started a few years ago, and I’ve learned a lot about its benefits, rules, and tactics to make it successful. So, let’s explore the world of SMS service and understand why it’s a strategy your business shouldn’t ignore.

What Does Text Message Marketing Entail? 

Text message marketing involves reaching out to your clientele through text messages. Leveraging the short message service (SMS), you can craft a range of marketing messages delivered straight to your customers’ mobile devices.

One of the key advantages of text message marketing is the rapidity and the high probability of your message being read, making it a potent tool for your primary communication. Additionally, you can complement your SMS marketing strategy with your email campaigns to create a cohesive, omnichannel communication approach.

Some Remarkable SMS Statistics

The efficacy of text message marketing can be demonstrated through a range of captivating statistics that shed light on its power and reach.

To begin with, users tend to redeem SMS-based coupons with a frequency that’s 8% higher compared to their email counterparts, as suggested by the CMO Council. This indicates the immediate impact that text-based offers can have on consumers, nudging them towards availing the promotional discounts swiftly.

Moreover, VentureBeat reveals a staggering difference in open rates between text messages and emails. A whopping 98% of text messages are opened by recipients, dwarfing the 20% open rate emails typically achieve. This statistic underscores the direct and personal nature of SMS communication, which instantly grabs the user’s attention.

Delving deeper into user interaction with text messages, DigitalMarketingMagazine cites that 99% of text messages are read and responded to within a brisk 90-second window after receiving them. This emphasizes the immediacy of SMS marketing and its potential to drive quick customer responses.

When it comes to engagement rates, text marketing trumps email marketing by a substantial margin. As per 60secondmarketer, SMS campaigns foster 6-8 times higher engagement than their email marketing counterparts. This reveals the potent capacity of SMS to draw in and hold consumer attention, leading to more meaningful interactions.

The universal nature of SMS also comes to the forefront in a study by GoMoNews.com, which shows that brands leveraging SMS marketing can successfully reach an impressive 95% of both smartphone and non-smartphone users. The widespread use of mobile phones, regardless of their sophistication, is a testament to the far-reaching influence of text-based communication.

Lastly, when considering customer loyalty programs, SMS once again shines. According to a study, a significant 90% of participants in SMS loyalty programs felt they derived tangible value from their membership. This sentiment underscores the ability of SMS marketing to enhance customer satisfaction, cultivate loyalty, and, ultimately, drive repeated business.

Reasons Small Businesses Must Use Text Message Marketing Services

Small businesses must seriously consider employing SMS marketing services due to their multiple advantages. The speed and directness of SMS ensure immediate reach and visibility, greatly enhancing engagement rates. It offers comprehensive reporting, facilitating informed decision-making based on key metrics like delivery, open, and response rates.

SMS marketing can catalyze business generation and boost brand awareness. Through well-crafted messages, it can amplify website traffic, encourage customer engagement, facilitate lead conversions, and enable seamless integration with other apps. Therefore, the potential benefits of SMS marketing are significant, making it an indispensable tool for small businesses.

During my entrepreneurial journey, I found SMS marketing to be beneficial in several ways:


In an age where time is a significant factor in business success, the quickness of SMS marketing provides an undeniable advantage. Text messages are sent and delivered almost instantly, ensuring your business information reaches your target audience without delay. This swift communication is vital for time-sensitive offers, reminders, and updates.


SMS marketing provides a direct line to your customers. Each message lands straight in the recipient’s inbox, unfiltered and unavoidable. Unlike emails or social media posts that might get lost among numerous other messages, a text message is typically seen and read, making it a highly effective communication medium.


One underrated aspect of SMS marketing is its robust reporting capabilities. You can track essential metrics like delivery, open, and response rates with the right tools. These insights allow you to evaluate your campaign’s performance and make data-driven decisions to enhance future strategies.


SMS marketing can be a powerful tool for generating new business when properly implemented. Whether sharing special offers, announcing new products or services, or keeping customers informed about your operations, text messages can trigger interest and induce customer action, leading to increased sales.


Regular and meaningful communication via SMS can keep your brand at the forefront of your customer’s minds and help you build customer loyalty. The more they see your business name pop up in their inbox with valuable content, the more likely they will think of you when they need a product or service you offer.


You can significantly amplify your website traffic by strategically including website links in your text messages. You can direct your customers to blog posts, product pages, or any other relevant webpage, boosting your online visibility and potentially enhancing your SEO ranking.


The interactive nature of SMS allows you to engage with your customers in a personal and direct manner. From conducting polls and surveys to offering customer service, text messaging can be an effective platform for fostering meaningful interactions and building stronger customer relationships.


The simplicity and directness of SMS marketing can significantly streamline the lead conversion process. You can nudge potential customers down the sales funnel by sending personalized offers, reminders, or follow-ups, turning leads into conversions more effectively.


The flexibility of SMS marketing allows for seamless integration with various other applications, including Customer Relationship Management systems, email marketing tools, social media platforms, and more. This unified approach can ensure consistent SMS messaging across all platforms, enhancing the overall effectiveness of your marketing strategy.

SMS Marketing Rules and Regulations

It’s important to understand that text messaging service operates on the principle of gaining consent. Furthermore, small enterprises are bound by the Telephone Consumer Protection Act (TCPA) stipulations established in 1991. This act’s primary aim is to thwart spam activities and safeguard individual privacy. To help guide marketing practices, the Mobile Marketing Association has devised a Code of Conduct, encapsulating the TCPA’s guidelines into a set of advisable actions for successful text marketing.

No Unsolicited Messages

Only send SMS messages to individuals who have given you explicit consent. Unsolicited messages can harm your brand’s reputation.

Use Proper Opt-In Methods

Make sure your customers know what they’re signing up for and how often they’ll receive messages.

Explain Your Recurring Text Program

If you plan to send regular messages, explain this in your initial SMS or during the opt-in process.

Allow Customers to Opt Out Easily

Every message should include a clear and straightforward way for customers to opt out.

Your Content Must Be Appropriate

Ensure your SMS content aligns with your brand, is suitable for all ages, and doesn’t violate any regulations.

Tips for Successful SMS Marketing

Effective SMS marketing requires a strategic approach. First and foremost, messages should be precise, with a clear purpose and easy-to-understand language. It’s essential to gain the customer’s consent before sending any messages, respecting their privacy and adhering to legal standards.

Avoid spamming your customer list and provide a straightforward choice for opt-in and opt-out. Prioritize including a clear Call to Action (CTA) to prompt customers toward the desired action.

Make your SMS personal, using customer names and tailoring content based on their preferences. Utilize an SMS shortcode to simplify the process for customers. Consider employing trigger-based SMS for timely and relevant messaging.

Create a sense of urgency in your messages and provide exclusive offers to encourage immediate responses. These steps can greatly enhance the success of your SMS marketing efforts.

Having learned through trial and error, I can share some practical tips for successful SMS marketing:

1. Always be precise

Conciseness is crucial in SMS marketing. Given that you’re dealing with a limited character space, getting straight to the point is essential. Craft clear and concise messages, ensuring your audience immediately understands your intent. Messages that meander or contain unnecessary information can result in a loss of interest and decreased effectiveness.

Also, being precise means presenting all necessary details clearly. If you’re offering a discount, mention the exact percentage and expiration date. Include the date, time, and location if it’s an event invitation. This way, customers have all the details they need at a glance, which can greatly boost the response rate.

2. Gain consent to send messages

Gaining consent is not only ethical but also a legal requirement in many regions. Before sending any marketing texts, ensure that you have explicit permission from your customers. Without it, you risk damaging your brand image and may even face legal consequences.

It’s good practice to send a confirmation text once customers opt-in, ensuring they know they’ve subscribed to your messages. Also, remind them that they can opt-out at any time. This builds trust with your customers and reassures them that you respect their privacy and preferences.

3. Don’t spam your customer list

While SMS marketing can be highly effective, but quickly become a nuisance if overused. Don’t overload your customers with constant messages – this can quickly lead to annoyance and a high number of opt-outs. Strive for a balance that keeps your brand in the customer’s mind without becoming intrusive.

Segmenting your audience and sending targeted messages based on individual preferences and behaviors is wise. For instance, some customers might appreciate weekly updates, while others may prefer monthly ones. Tailoring your communication frequency to customer preferences can help maintain engagement and reduce spam complaints.

4. Choice of opt-in and out

Provide your customers with easy and straightforward options to opt in or out of your SMS marketing. Making this process simple shows respect for your customers’ choices and prevents any frustration that could arise from trying to navigate a complex opt-out process.

Include clear opt-out instructions in every message you send. This not only fulfills legal requirements but also builds trust. When customers know they have control over the messages they receive, they’re more likely to remain subscribed and engaged with your brand.

5. CTA inclusion must be prioritized

The inclusion of a clear and compelling call-to-action (CTA) is pivotal for the success of any SMS marketing campaign. The CTA motivates your customers to take the next step, whether visiting your website, redeeming a coupon, or making a purchase.

Ensure that your CTA is easy to understand and execute. For example, include a clickable link if you want customers to visit your website. If you want them to redeem an offer, provide a simple code they can use at checkout. The simpler the process, the higher the chances of achieving the desired action.

6. Personalize your SMS

Personalization can significantly enhance the effectiveness of your SMS marketing. It helps in fostering a deeper connection with your customers, as personalized messages are more likely to resonate and prompt responses.

Start with addressing customers by their first name. Also, consider tailoring your messages based on customer behavior or preferences. For instance, you might send different messages to frequent buyers compared to those who haven’t made a purchase in a while. Personalized offers and recommendations can also be highly effective in driving engagement and conversions.

7. Use an SMS shortcode and share it too

Using an SMS shortcode can greatly simplify your SMS marketing. Shortcodes are easy to remember and use, making it more likely for customers to respond to your messages or join your SMS marketing list.

Promote your shortcode across different text message platforms – on your website, in your emails, on social media, or even in-store. The more visibility your shortcode gets, the more likely customers will use it. Just ensure that you clearly explain what customers are opting into when they use the shortcode.

8. Trigger-based SMS

Trigger-based SMS are messages sent out in response to specific customer actions or events. These could be a welcome message when a customer joins your SMS list, a birthday wish, a reminder for an abandoned cart, or a thank-you message post-purchase.

Such messages are effective as they’re timely and relevant, which enhances their engagement potential. Plus, they can be automated, saving you time while ensuring your customers receive timely communication. But remember, even automated messages should be personalized to maintain that human touch.

9. Create a sense of urgency and make it exclusive

Creating a sense of urgency in your SMS messages can prompt immediate action. Limited-time offers, flash sales or last-minute reminders are effective ways to spur customers into acting quickly.

Exclusivity, too, can be a powerful motivator. Offering SMS subscribers exclusive deals or early access to new products makes them feel valued and can increase engagement and conversions. However, ensure that your offers truly are exclusive – if customers see the same deal offered elsewhere, they may feel deceived and lose trust in your brand.

How Can Anthem Software Help?

Setting up and effectively executing text message marketing or software for sms marketing is just one of many things Anthem can help assist your small business with. If you are looking to supercharge your business this year, we can help. Contact us now! New or even seasoned businesses can benefit from a new perspective, so call or fill out a form to schedule a consultation.

Anthem Software provides robust, efficient, and user-friendly contact management tools for your SMS marketing campaigns. We offer bulk SMS, automation, reporting, and more features to streamline your SMS marketing efforts and optimize results.

Text Message Marketing for Small Business Success FAQs

What is the best small business text message marketing service?

Several platforms like Anthem Software, SimpleTexting, and SlickText offer robust features catering to small businesses needs.

Is SMS marketing legal?

Yes, SMS marketing is legal, but it must adhere to regulations set by the Telephone Consumer Protection Act (TCPA) and other local laws.

How does SMS marketing for small businesses help?

SMS marketing helps small businesses by providing a direct, personal, and quick way to engage customers. It can enhance brand awareness, generate leads, increase sales, and more.

How do I set up small business text message marketing?

To set up SMS marketing, first, select a reliable SMS marketing service. Then, gather a list of contacts who have opted in, create your message, schedule or send it, and monitor the results.

Final Words on Text Message Marketing Platform

SMS marketing has been a game-changer for my small business. It’s direct, quick, cost-effective, and personal – qualities that align perfectly with the needs of small businesses. However, following the rules and best practices is essential to reap its benefits fully. Remember, SMS marketing isn’t just about sending messages; it’s about building a relationship with your customers, one text at a time.

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