Is your small business doing enough to be found online? If you’re not using search engine marketing (SEM), you’re missing out on potential customers and sales. SEM is a marketing tactic designed to leverage Google search to drive high-quality traffic and leads to your website. The main two types of SEM are SEO and PPC. […]
Who Should Use SEM?: SEM, as a general rule, is appropriate for small businesses with a healthy advertising budget. SEO is essentially free once the upfront costs of building the web pages have been paid...
If you’ve been researching how to drive more traffic to your website, you’ve probably come across a lot of information on SEO (search engine optimization). That said, there is another effective way to drive traffic to your website: SEM (search engine marketing). Today, we’re taking an in-depth look at SEO vs SEM to help you […]
In the past, search engine marketing, otherwise known as SEM, referred to a digital marketing strategy that encompassed both organic and paid traffic. However, the scope of this marketing strategy has changed significantly over the years. If you feel like you’re not getting as much traffic to your website as you should, read on to […]
If you own a business in 2021 and don’t utilize search engine marketing (SEM) to your fullest advantage, you are missing out on a significant portion of your potential revenue. Search engine optimization (SEO) is the process of tailoring your web address, web content, and overall web design to drive up organic search traffic. Pay-per-click […]