In the past, search engine marketing, otherwise known as SEM, referred to a digital marketing strategy that encompassed both organic and paid traffic. However, the scope of this marketing strategy has changed significantly over the years. If you feel like you’re not getting as much traffic to your website as you should, read on to […]
What Is Meant By Search Engine Marketing?: SEM, as a general rule, is appropriate for small businesses with a healthy advertising budget. SEO is essentially free once the upfront costs of building the web pages have been paid...
The benefits of content marketing are numerous, namely in that those who prioritize this type of outreach are 13 times more likely to experience a notable ROI than those who do not utilize this approach. Businesses who engage in content marketing have also been shown to increase their annual organic traffic growth, and generate 3 […]
If you own a business in 2021 and don’t utilize search engine marketing (SEM) to your fullest advantage, you are missing out on a significant portion of your potential revenue. Search engine optimization (SEO) is the process of tailoring your web address, web content, and overall web design to drive up organic search traffic. Pay-per-click […]
At Anthem, we understand that selecting the right keywords for your Search Engine Optimization (SEO) strategy is important. It takes significant research and attention to detail to develop the right plan for your agency’s website optimization. However, selecting your keywords and optimizing your site is just the beginning of your strategy. The use of your […]
How Does Link Building Fit into the SEO Equation? When search engines return results for a given search phrase or keyword term, ideally, the ten most relevant results will appear on the first page. The idea behind this is that the top three pages, returned during a search, are viewed by the search engine as […]