Launching a social media campaign can be a little intimidating for any small business owner. As with most new ventures, the key to confidence and success lies in the planning. Before you begin, consider the following seven questions. They’ll ensure that you avoid some common pitfalls and reap the rewards of a profitable campaign. 7 […]
Social Media: This fairly new medium has become a powerful way to establish your brand and find new clients. Find fresh ways to tell your company’s story. Social media marketing is a very relational way to draw in new potential clients...
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The benefits of content marketing are numerous, namely in that those who prioritize this type of outreach are 13 times more likely to experience a notable ROI than those who do not utilize this approach. Businesses who engage in content marketing have also been shown to increase their annual organic traffic growth, and generate 3 […]
Are you a small business interested in growing your audience and profits? If so, content marketing could be your key to success. From blog content to social media, it’s a great strategy for small businesses to get in front of their customers and build relationships. From there, it can even lead to increased sales and […]
Social media culture shifts slightly from year to year as trends change, advancements update interfaces, and new populations reach social media platforms. However, keeping up with current trends within your social media marketing campaign while looking at social media marketing vs content marketing, is essential to staying relevant, reaching the broadest customer base, and using […]
A common misconception among businesses is that social media marketing will be easy; that all it takes is some posts and promoting to gain views and reach a broad audience. But social media marketing is much more involved than viral posts would have us believe. It’s not enough to rely on one great post to […]