Social media culture shifts slightly from year to year as trends change, advancements update interfaces, and new populations reach social media platforms. However, keeping up with current trends within your social media marketing campaign while looking at social media marketing vs content marketing, is essential to staying relevant, reaching the broadest customer base, and using […]
Social Media Strategy: This fairly new medium has become a powerful way to establish your brand and find new clients. Find fresh ways to tell your company’s story. Social media marketing is a very relational way to draw in new potential clients.
So you have developed your avatar and know who you’re marketing to, just like what we discussed in part 1. Now we need to find out where your audience hangs out. For many companies Facebook, especially if you are selling to consumers, is probably going to be a likely candidate. Once you have identified one […]
Social Media includes a broad spectrum of tools and platforms, but for the purposes of this blog, we will focus on Facebook. At this point, most business owners are aware that social media is a legitimate way to connect with people in your area. But what is it exactly that makes social media tick? Social […]
There is any number of reasons a small business might want to use Twitter for their business. Many are coming to realize this, but where many fail is what to do once they have decided they should. For most not having a strategy and timidness causes paralysis, which leads to giving up altogether. But if […]
Have you considered using Twitter for business purposes? If not you are probably missing the boat. Let’s look at a few of the highlights of Twitter that can have a meaningful impact on your business. Before I explain how you might use Twitter for your business, I will give a brief explanation of what Twitter […]