It’s too easy to fall in love with what you’re used to. Learning something new is difficult, and sometimes you’re too proud to admit that a process or program is no longer working. The same applies to CRM software for small business owners everywhere. Eventually, your software goes out of date and is no longer […]
Social CRM: Last but certainly not least, use software to better find and engage with people. Many allow you to connect many profiles and schedule posts in advance. We will cover some of these in future posts but many have sprung up. Just do a search for “Social CRM” or “Social Media Management tools” and you will see what I mean...
As businesses grow, they quickly find their workload exceeds their staff’s capacity. While hiring more people to get the work done is always an option, it’s not the most cost-effective choice. Investing in small business software will make your team more productive and help you guide your business in the right direction. Nevertheless, many business […]
At Anthem, we understand that selecting the right keywords for your Search Engine Optimization (SEO) strategy is important. It takes significant research and attention to detail to develop the right plan for your agency’s website optimization. However, selecting your keywords and optimizing your site is just the beginning of your strategy. The use of your […]
CRM software systems have come such a long way in the last 5 years. If your career looks anything like mine then your familiarity with CRM software systems can go back 15 years. Back then it was exclusively something for very large firms because of the high cost to purchase them. They were mostly custom […]
So you have developed your avatar and know who you’re marketing to, just like what we discussed in part 1. Now we need to find out where your audience hangs out. For many companies Facebook, especially if you are selling to consumers, is probably going to be a likely candidate. Once you have identified one […]