Is your small business doing enough to be found online? If you’re not using search engine marketing (SEM), you’re missing out on potential customers and sales. SEM is a marketing tactic designed to leverage Google search to drive high-quality traffic and leads to your website. The main two types of SEM are SEO and PPC. […]
SEO Services for Your Small Business
Do You Need Personalized SEO Services for Your Small Business? It is quite understandable to wonder whether SEO services for small business owners are even necessary. Choosing which would best suit your needs can be quite daunting, and the cost is always a consideration. In order to make an informed decision, you should know exactly what's involved and what the alternatives are...
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If you’ve been researching how to drive more traffic to your website, you’ve probably come across a lot of information on SEO (search engine optimization). That said, there is another effective way to drive traffic to your website: SEM (search engine marketing). Today, we’re taking an in-depth look at SEO vs SEM to help you […]
In the past, search engine marketing, otherwise known as SEM, referred to a digital marketing strategy that encompassed both organic and paid traffic. However, the scope of this marketing strategy has changed significantly over the years. If you feel like you’re not getting as much traffic to your website as you should, read on to […]
At this point, almost every small business has a website to promote their product or service. However, many focus on attracting customers who are browsing on a computer or laptop. Those accessing the site on their phones or tablets might not have the same great user experience, prompting them to take their business elsewhere. Responsive […]
The benefits of content marketing are numerous, namely in that those who prioritize this type of outreach are 13 times more likely to experience a notable ROI than those who do not utilize this approach. Businesses who engage in content marketing have also been shown to increase their annual organic traffic growth, and generate 3 […]