In the past, search engine marketing, otherwise known as SEM, referred to a digital marketing strategy that encompassed both organic and paid traffic. However, the scope of this marketing strategy has changed significantly over the years. If you feel like you’re not getting as much traffic to your website as you should, read on to […]
Search Engine Marketing Examples
Search Engine Marketing Examples: Search Engine Marketing has become a staple for digital advertising. PPC campaigns drive keyword-specific traffic to your virtual doorstep….
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The benefits of content marketing are numerous, namely in that those who prioritize this type of outreach are 13 times more likely to experience a notable ROI than those who do not utilize this approach. Businesses who engage in content marketing have also been shown to increase their annual organic traffic growth, and generate 3 […]
Are you a small business interested in growing your audience and profits? If so, content marketing could be your key to success. From blog content to social media, it’s a great strategy for small businesses to get in front of their customers and build relationships. From there, it can even lead to increased sales and […]
Most people researching how to drive more traffic to their website have heard of search engine optimization (SEO). However, fewer people are familiar with search engine marketing (SEM). Today, we’re discussing the difference between these two traffic driving techniques to help you decide which is right for you SEO vs SEM or whether you will […]
Did you know nearly 90% of consumers regularly hop between a brand’s channels while they’re shopping? They might end up making an online purchase even when they’re standing in line at the brick-and-mortar location or use their smartphone as a personal shopping assistant while they’re at the store. As a result, businesses must offer consumers […]