The benefits of content marketing are numerous, namely in that those who prioritize this type of outreach are 13 times more likely to experience a notable ROI than those who do not utilize this approach. Businesses who engage in content marketing have also been shown to increase their annual organic traffic growth, and generate 3 […]
Marketing Tips: Anthem Software is composed of several serial entrepreneurs who focus on helping small businesses in a digital world compete and thrive against the competition. Our driving motivation has always been on providing a great product that in turn helps our clients be more efficient and effective in marketing their brand and getting their word out to the masses...
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Are you a small business interested in growing your audience and profits? If so, content marketing could be your key to success. From blog content to social media, it’s a great strategy for small businesses to get in front of their customers and build relationships. From there, it can even lead to increased sales and […]
Did you know nearly 90% of consumers regularly hop between a brand’s channels while they’re shopping? They might end up making an online purchase even when they’re standing in line at the brick-and-mortar location or use their smartphone as a personal shopping assistant while they’re at the store. As a result, businesses must offer consumers […]
Social media culture shifts slightly from year to year as trends change, advancements update interfaces, and new populations reach social media platforms. However, keeping up with current trends within your social media marketing campaign is essential to staying relevant, reaching the broadest customer base, and using social media marketing to your fullest advantage. Read on […]
A common misconception among businesses is that social media marketing will be easy; that all it takes is some posts and promoting to gain views and reach a broad audience. But social media marketing is much more involved than viral posts would have us believe. It’s not enough to rely on one great post to […]