So you have developed your avatar and know who you’re marketing to, just like what we discussed in part 1. Now we need to find out where your audience hangs out. For many companies Facebook, especially if you are selling to consumers, is probably going to be a likely candidate. Once you have identified one […]
Keys to a Successful Social Media Campaign
10 Keys to a Successful Social Media Campaign: A common misconception among businesses is that social media marketing will be easy; that all it takes is some posts and promoting to gain views and reach a broad audience. But social media marketing is much more involved than viral posts would have us believe. It's not enough to rely on one great post to carry your marketing efforts. You'll need to create and execute an entire social media campaign....
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Social Media includes a broad spectrum of tools and platforms, but for the purposes of this blog, we will focus on Facebook. At this point, most business owners are aware that social media is a legitimate way to connect with people in your area. But what is it exactly that makes social media tick? Social […]
I know many still lament the days when social media networks had no paid component to them but anyone who ever had to meet payroll knows a business model with zero revenue could not last. You still read complaints all along with the web on the subject even four years after the biggest social media […]
There is any number of reasons a small business might want to use Twitter for their business. Many are coming to realize this, but where many fail is what to do once they have decided they should. For most not having a strategy and timidness causes paralysis, which leads to giving up altogether. But if […]
Have you considered using Twitter for business purposes? If not you are probably missing the boat. Let’s look at a few of the highlights of Twitter that can have a meaningful impact on your business. Before I explain how you might use Twitter for your business, I will give a brief explanation of what Twitter […]