In the past, search engine marketing, otherwise known as SEM, referred to a digital marketing strategy that encompassed both organic and paid traffic. However, the scope of this marketing strategy has changed significantly over the years. If you feel like you’re not getting as much traffic to your website as you should, read on to […]
Digital Marketing Strategy: Search engine marketing works by making your webpage prominently visible to people searching for related information. This digital marketing strategy is highly effective because, when an SEM campaign is set up, specific information is gathered...
Before I get into some of the mistakes small businesses make, let me explain why I thought it an important topic. I spoke with a couple of clients this week who asked me about some SEO information that a salesperson from a large media company pointed out. Based on their critique, they were concerned about […]
So you have developed your avatar and know who you’re marketing to, just like what we discussed in part 1. Now we need to find out where your audience hangs out. For many companies Facebook, especially if you are selling to consumers, is probably going to be a likely candidate. Once you have identified one […]
I’m kind of a big deal In a previous blog, we discussed a bit about positioning yourself as an authority on your website. Giving people the impression that you are a big deal, and you are good at what you do. There are limits to how you do that, and if you go too far […]