We believe that all businesses can benefit from an Internet presence and SEO. Marketing your product or service is an important, albeit potentially expensive enterprise. Organic SEO techniques can perform vital marketing tasks on a very cost-efficient basis. You can purchase high-powered link packages for under $1,000 that will save you ten times that amount in AdWords fees.
So make sure you understand SEO and SEM before you settle on a marketing plan.
Three Digital Marketing Tips for Small Business
Do your keyword analysis carefully
Use the Google Keyword Tool or its variants to research which keywords make the most sense for your business. The better you understand your customer, the easier it will be to evaluate whether a particular keyword adds value.
Remember, each web page stands on its own
There is no rank spillover from one page to another. Don’t just concentrate on the homepage. If you can get multiple pages on Page One of the SERP, you are almost assured of high traffic volume.
Study the competition
Closely evaluate their websites to see if they are doing things that you aren’t. Remember, it is your task to displace your competitors on searches. That means you have to exploit all the same techniques as those used by competitors. Check the keyword usage, the age, and the backlinks of your competitors to see whether you can prosper from similar backlinks. Use a software tool that lists out all the backlinks for a website so that you can properly evaluate its strategy.
This, of course, is just scratching the surface. Running a successful business can be an all-consuming endeavor. But we hope we have started you thinking about the possibilities of SEO. Contact us for further information on small business SEO services and to discuss your particular needs.