Transcriptions are an easy way to make good use of existing content you have already spent time, energy, and thought creating. In this case, videos. While video does an amazing job of being able to convey a message in a simple way to consumers the SEO value is fairly limited. If you have uploaded your video to Vimeo or Youtube, great job! Many people do not know this but Youtube is the worlds largest search engine! More searches are done in Youtube than in the Google search bar. Having a Youtube channels with videos is of course only one part of the equation but at least you are in the game, and that is a conversation for another day..
The more important aspect of the video, at least in so far as organic traffic to the site is concerned, is the content vocalized in the video. The way to capture that for organic search would be to have that transcribed. We believe this is a very easy win for the practice to do. You can provide another form of content for your potential patients to read as well as an avenue for Google to rank that newly created page.
What you get with this order: We will take a video of any length and have it transcribed into text, then (if you don’t already have the video on the site we will add it) we will create a page for each for each video with the transcribed text. Lastly we will discuss a way to implement it either in the menu or another section to call attention to it on the site.