Why you should have your top 10 services/product pages translated into Spanish. The simple answer is, it will generate more sales and communicate with your potential audience. Too few have actually tapped into this market. There are two distinct elements in making your business more accessible to people who feel most comfortable reading in their native language (not just Spanish). I’ll focus on Spanish because in the US it is the second most spoken language and it isn’t even close. Spanish is spoken by more than 37 million Americans more than 18 times the 3rd largest language.
1. It is a good way to reach out to a group with a unique selling point, “We can serve you better by understanding your needs and communicating/educating with you in the language you speak most fluently.” If you have staff you can, you should, as we all want to make sure our customers clearly and explicitly understand what they are getting when they work with you.
2. We want to be found on search engines when people are looking for our services using Spanish (or other language) rather than English. You may believe that the previous statement and this are the same, but they are not. You can accomplish the 1st without your website actually being ranked on a search engine in Spanish. I’ll explain more below, but again the second reason why you want to have your pages translated into Spanish is that you want to appear in search for “Abogadas cerca de mi” you will need content that says that.
So how is it that having my pages translated into Spanish can accomplish this?
You may have a translation function on your website installed that can at a click of a button translate English into Spanish. That will allow readers to be understand better what the website is telling them about the service. This accomplished #1 but not #2, because in #1 the pages are dynamic but not cached by a search engine. They only exist when someone clicks the translate button then it goes away. So simply using this method will not help you get ranked when someone types in a keyword in Spanish.
The second way which is what we are suggesting is to actually have the written pages on your website translated into Spanish as new pages.
The opportunity is big and the return can be quick. 16% of searches in the US are done in Spanish but very small percentage of websites actually have Spanish content, 3%. This makes ranking for Spanish related keywords much easier as the competition is low.
How we do it?
We use the World’s Best Machine Translation program available to provide inexpensive translations using neural networks. It captures slight nuances to produce high quality translations.
Want to have your top ten service page translated to Spanish?