Search Engine Marketing

Description

Search Engine Marketing (SEM for short) is paid to advertise using marketed keywords that people type into search engines leading to conversion (PPC). Until recently Pay Per Click/PPC was the common term used to describe these types of ads since every time someone clicked on your ad, you would pay per click. The difference between SEM and SEO is that SEO is organic and is a more long-term way of ranking on search engines. It includes: submitting your website on directories, creating content usually with keywords in mind, and other techniques.