Online directories or sometimes referred to as Citations are an important aspect of your overall digital presence. There are many roles it plays such as providing backlinks to your website, referring traffic to your website, but the most important role it plays is in providing a boost to your Google My Business listing. Google will use other authoritative listing as a reference of how much weight they should give your GMB listing. You will hear other marketing agencies describe this as consistency in you NAP. The Name, Address, and Phone number of all online directories being the same. Upon your site going live with Anthem we will clean up or add up to 100 listings.
So why would I need to buy this?
The reasons are simple, if you are a new business or have never done this before chances are you don’t have many listing. If you have been in business for many years, your listings may need some clean up. In those situations the our standard offering many not be enough to get your where you need to be. While no one can tell exactly how many uniform listings will get your GMB listing to the top of the page for a selected keyword, having a couple hundred listing that are all uniform will absolutely help. Another reason would be if you have moved recently. Not usually a consideration many make but when you move all your listings need to be changed. Most businesses will remember to update Facebook, GMB, their website, and maybe one other listing that they know drives business to them like Yelp page but other listing sites also need to be addressed. Not doing so can actually lead to a drop in your GMB listing in search results.