Landing pages are used for paid advertising such as in a Facebook or Google ads campaign. They are a great way to differentiate your offer page from a standard procedure page. The intent is to within this one page, present all of what a prospective patient might want to see before making a buying decision. Then with a gentle nudge, get them to convert. We typically use pop-ups, timers, and/or special discounts to make sure we present the good reason for the visitor to convert NOW. This helps get our conversion rates on our landing pages to well above industry averages.
This purchase would be for a client who is performing their own pay per click campaign or using someone other than Crystal Clear do perform it. As they are included when you purchase a paid advertising campaign from us.