If you’re looking to grow your brand and reach more customers, finding the right marketing tools is paramount. You might be wondering if it’s still worth using email marketing to extend your business’s reach. Here’s everything you need to know.
Is Email Marketing Still Profitable?
While email may have taken a backseat as a method of interpersonal communication with users preferring instant messaging, it is still one of the most profitable and effective ways to market a business and its products.
Both B2B (business-to-business) and BTC (business-to-consumer) email marketing involve selling. The goals are therefore similar in their essence. However, the approaches taken to accomplish these goals are very dissimilar. These often illustrate how B2B sales cycles are lengthy whereas B2C sales cycles are brief.
As a result, B2B email marketing recipients need to be led on a trip in order to be persuaded to make more important purchases in B2B. Therefore, marketers must use a steady slope strategy. By connecting them to the business or industry the recipient is in, they raise awareness of the goods and services they are attempting to market.
It Has a High ROI
Marketing can cost a lot of money, so you want to make sure the method you’re choosing is worth it. One of the biggest benefits of marketing via email is that it has a high ROI. Email allows for the opportunity to provide customers and clients with more personalized messaging, making it easier to connect with them and encourage them to purchase your product.
It Has a Large Reach
The number of social media users grows every day, and using social media to connect with your clientele and advertise your services is certainly an effective way of marketing your brand. But even though it might seem like it, social media advertising isn’t necessarily the best way to reach more people.
Email, on the other hand, is. More people have email than they do social media, making it a much more effective way to advertise. It’s also worth noting that with concerns like data breaches and privacy issues becoming more prominent online, many people are choosing to forgo social media entirely, making email the only way to reach them.
Email Is Longer Lasting
While it may seem like social media platforms like Facebook and Instagram are here to stay, it’s impossible to tell what the future holds. Plenty of social media platforms like Myspace and Vine have already disappeared from the internet.
That means that if you’re relying primarily on social media for marketing, you need to be prepared for the possibility that these sites might become obsolete over time. This is not a concern that you need to have when you use email.
Most People Prefer Email
Most people use social media as a way of communicating with loved ones. They sign onto sites like Instagram and Facebook to see what friends and family are up to and to share any of their own important news to people who may be interested.
Email, on the other hand, is seen as more professional. That’s why, when it comes to advertising and learning about products and services, most people would rather receive information through email rather than social media. When you connect to people the way they want you to, you’ll have a much easier time selling your products.
Don’t Worry About an Algorithm
Most social media sites these days including Facebook and Instagram use algorithms. These algorithms can seriously impede your business’s ability to reach followers and potential customers. In many cases, the majority of a business’s followers may not see a post unless it’s a paid advertisement.
Because these platforms are controlled by third parties, it can be difficult to reach your customer base. Email, on the other hand, is an open platform. You won’t need to worry about a third party controlling who can and can’t see your advertising.
Email Is Used Around the World
Depending on the products and services you sell, your brand may benefit more than just local buyers. For your business to thrive, you want to reach as many people as possible. While social media can be one effective way to do this, it’s often not as effective as email.
While millions of people use social media every day, there are billions of email users all over the world. And that number is only projected to grow. When you use bulk email marketing services, you won’t just reach local customers—you can reach people all over the world.
An ecommerce email marketing strategy differs slightly from a standard email strategy in that it includes transactional emails in addition to the regular promotional emails, such as order confirmations, delivery updates, and payment receipts. Promotional emails are meant to remain in touch with subscribers, inform them of specials, and share information about your newest product lines. Email marketing for ecommerce should be used in concert to develop a sound strategy that both fosters sales and satisfies consumer demands. Neither sort of email is more crucial than the other.
You’ll Reach Customers Quickly
It might seem like if you want to reach potential clients and customers as quickly as possible, posting on social media is the best way to do that. But remember that algorithm? That can be a huge impediment, and people may not see your posts at all.
It’s different with email. A large percentage of people open emails within the first hour of them being sent, making it a surprisingly effective way of reaching your clientele quickly. If you want quick results, email is the way to go.
It’s Easy to Collect Feedback
Customer feedback offers businesses important information on areas where they can improve as well as what they are doing that is working well. You can post to social media requesting that customers fill out surveys, but you may not get a lot of traction if you go this route. Because email is more personalized and reaches people more easily, you’re likely to get better responses if you request feedback via email.
Send customers and clients user satisfaction surveys to gauge how good your customer service is. Once you have this information, you can come up with effective strategies that will make your customer service the best it can be.
You Can Use Automation
While marketing is the best way to grow your business, there’s no denying that it can take up a lot of time. And time is money, so it’s important to use your time wisely so you can get done everything that needs to get done.
One of the biggest reasons to go with marketing via email is that it’s easy to use automation, which will free up a significant chunk of your and your sales team’s time. Even something as simple as an automatic welcome email when someone subscribes to your newsletter can make a huge difference.
If you are looking for great ways to grow your business and reach more customers, you can’t go wrong with email. Marketing with email is one of the most effective ways to build a brand. Are you interested in learning more about what we can offer you? Get in touch with Anthem Software today.