Social media marketing is a great way to get the word out there about your product or service. When you set up an account on Facebook, Instagram, or Twitter, you have the chance to connect with potential customers, run exciting contests, and join in the conversation. Read on to find out why you should set up profiles on several platforms and update them regularly.
How Can Social Media Marketing Help Your Business Grow?
Did you know that 4.2 billion people now have an account with at least one social media network? If you want to stay connected and relevant, setting up a Twitter, Instagram, Facebook, or YouTube account that reflects your business’s values is an awesome way of connecting with your customers and fans. Once you’ve created your profile, you can share updates, run exciting contests, and market your products or services.
Some of the most important benefits of social media accounts for businesses is that they allow you to reach a wider audience, help you connect with your customers’ emotions, and allow you to promote yourself as an expert in your field. On social media, you can also collaborate with popular influencers and other businesses and speak to your customers directly.
It Increases Brand Awareness
People who don’t know about your brand are much less likely to buy from you than those who have seen your posts online. According to the Rule of Seven, an old advertising concept, each person has to see your message at least seven times before they are ready to buy your product or service. The more familiar your name is to your target audience, the more likely you are to make a sale.
Popular social media platforms are ideal for getting the word out because over half of the world’s population uses them. This means that your potential audience is almost unlimited. What’s more, the vast majority of Instagram, Twitter, and Facebook users are open to discovering new products on the platform.
It Helps Potential Customers Connect with Your Brand
One of the most important reasons why you should use social media is because you can connect to your customers emotionally. People love to feel seen or heard, and they will be much more likely to buy from you if you shout them out or reply to them on their favorite social media platform.
But simply signing up and creating a profile is not enough. You will need to post interesting content, interact with other brands, and reply to your customers’ questions, comments, and feedback. What’s more, you will need to show how you are putting other people’s interests first, for example by doing giveaways or charity collections. This will inspire people to trust you and buy from you.
It Positions You as a Thought Leader
Customers want to purchase their new product or service from the best possible source, and they are much more willing to buy from someone who is seen as a thought leader. You can use social media to show how well you know your niche. A great way to do this is to link your Twitter, Instagram, or Facebook page to your personal blog, where you can post informative content.
If you can position yourself as the go-to source for information about your field, people will automatically start sharing your posts and recommending you to others. This will increase your follower count, which makes you appear even more trustworthy.
It Boosts Sales
Unless you’re already extremely popular, customers won’t just flock to you and buy your product. You’ll need to advertise if you want to reach the right people. But not all marketing efforts achieve this goal, and if you’re not careful, you might lose money on expensive ads and billboards. Social media is different because it is free to join. If you create engaging content and build up a following, you can make more sales with a very small investment.
Although social media sites are great for publicity, it’ll take some time for you to see the benefit. At first, you won’t have many followers, and you might not sell much. But over time, regular online engagement is one of the best ways of getting the word out about your firm. If you create an engaging profile and update it regularly, there’s no reason why you can’t find thousands of engaged fans who will buy from you and recommend you to their friends.
It Allows for Unique Partnerships
A great thing about social media is that you get to connect with individuals and businesses you wouldn’t usually have found out about. Many companies have discovered that they can find new audiences and make more sales when they partner with influencers and people that sell complementary products.
For example, if you run a business that sells beauty products, you could reach out to a blogger or YouTuber who reviews items like yours and ask whether they would like to do a collab. This can get your brand exposed to all their fans. If the influencer enjoys and recommends your product, many of their followers might buy from you.
It Helps You Keep an Eye on Your Reputation
Some people don’t want to join social media platforms because they don’t know how to or simply aren’t interested. But just because your firm doesn’t have an account doesn’t mean that nobody is talking about you on Twitter, Instagram, Facebook, or similar sites. Other people might be posting reviews, opinions, complaints, and questions, and unless you have your own account, you might never know about it.
When you’re a part of the conversation, you have much more control over the way your brand is portrayed online. For example, you can respond to customer complaints, and you can answer questions. Having an account on the most popular social media platforms can be a great way of influencing the way people see your brand.
No matter what kind of company you run, social media marketing should be a part of your strategy. Having active accounts on several platforms can help you increase your brand’s reputation, connect emotionally with customers, partner with other big names in your industry, and make more sales. Contact us now at Anthem Software to find out how to get started. Our marketing experts will be thrilled to help you set up a solid social media strategy.
