Email marketing is still a high effective means to promote your business when done right. In fact email marketing consistently has one of the highest levels of ROI. Higher than Social Media, PPC, and various other traditional marketing methods. Whether you are a B2C or a B2B your business should have a cohesive email strategy to FIND, SERVE, & KEEP your clients.
One reason email marketing continues to be successful in the face of stiff competition is it’s low cost & high reach. Hard to imagine but email marketing has been used for over 30 years, making it making it often overlooked. As many things email marketing has advanced tremendously. There are now so many ways to make your messaging more personalized while still making it more automated than ever before, saving your business time while creating better connections with your end users.
There is a ton of data around this which makes it very compelling, but the most important of all is this:
$30 to $1 return on investment!
Thing have indeed changed, consumers are looking for and respond well to timely & personalized emails. As much as we might like to do this ourselves, it isn’t a realistic strategy for a business of almost any size, the more realistic way of accomplishing that is through automated “drip” campaigns. These are triggered by specific actions a customer might take or at a certain intervals during the buying process. This helps ensure you match what your potential customers are expecting. Email blasts can still be effective but have a low percentage chance or actually being timely or personal. Furthermore with the introduction of AI and Machine Learning, tools almost every email marketing system now employs, this type of email marketing is far less fruitful than in the past and can actually HURT you over time. How so? In two seperate ways. The first being with how customer interact with this type of email. They are up to 50% more likely to be marked spam or deleted without reading. The second relates to AI & Machine learning, as the emails you send are not read or marked as spam, both your future delivery rate goes down and your reach. Over time your ability to reach even engaged customers will diminish. Changing to a strategy of both timely & personal email marketing will require some upfront thought and time to set up but can yield significant returns. The great news is at Anthem we help you will this process.
We will help you think through you product/service life cycle and develop a strategy of email communication to maximize the opportunities and time you have in converting them to a sale. You don’t need to have 10’s of thousands of emails to be successful. But you will need to make it part of your normal practice to collect primary email addresses from everyone your business interacts with in order for your strategy to realize full potential. An often overlooked aspect of email marketing is maintaining relationships with existing/prior customers. Even if your product/service has a long life cycle, keeping that relationship can yield future sales. There is no effective way to do that better than with email marketing.
Are you a new business? Or new to email marketing? Don’t worry we can even help there by building meaningful ways people can interact with you and while collecting their data for future use. While it is wise to continue researching new types of marketing methods do not do so at the expense of high ROI marketing strategies like email marketing.
Effective email marketing is just one of many things Anthem can help assist your small business with. If you are looking to supercharge your business this year, we can help. New or even seasoned business can benefit from a new prospective, so call or fill out a form to schedule a consultation.