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Essential Software Tools for Digital Marketing Agencies

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Why Digital Marketing Agency Software is Essential

Digital marketing agency software is critical for businesses looking to streamline their marketing efforts in today’s internet-driven world. These powerful tools can help you reach wider audiences with less effort, provide fantastic ROI, and even assist with content creation.

  • Manage multiple projects and clients
  • Automate and streamline workflows
  • Launch and manage marketing campaigns
  • Gain valuable insights and data
  • Make more informed business decisions

Digital marketing is more important than ever. With global internet usage continuing to rise, businesses need to be where their customers are—online. Effective digital marketing can help you build a steady stream of visitors, engage with your audience, and ultimately drive conversions.

I’m Joe Amaral. After discovering my passion for digital marketing agency software through founding and running multiple successful marketing companies, I’ve seen how these tools can transform a business.

Must-have marketing tools for agencies - digital marketing agency software infographic hierarchy

Understanding Digital Marketing Agency Software

Digital marketing is more important than ever. With global internet usage continuing to rise, businesses need to be where their customers are—online. Effective digital marketing can help you build a steady stream of visitors, engage with your audience, and ultimately drive conversions.

I’m Joe Amaral. After discovering my passion for digital marketing agency software through founding and running multiple successful marketing companies, I’ve seen how these tools can transform a business.

What is Marketing Agency Software?

Marketing agency software provides marketing teams with high-quality services—whether for branding, setting KPIs, or content or project management. These tools help them plan and track projects or analyze their campaign’s marketing data to ensure smooth sailing.

Simply put, marketing software is one of the easiest ways to ensure your team puts their best foot forward when creating content for any client’s marketing efforts. Whether launching new campaigns, trying new social media platforms, or analyzing customer journeys, these tools make it all possible.

Types of Marketing Software

There are various types of software that digital marketing agencies use. Here are the main ones:

Agency Software

This category includes tools that help manage the day-to-day operations of an agency. Think project management software like Anthem Software’s Project Management Tool. These tools help streamline processes, improve visibility into key projects and timelines, and enhance team collaboration and productivity.

Marketing Software

These tools are designed to help agencies execute marketing campaigns more effectively. They offer features like campaign tracking, automation, and advanced analytics.

Digital Marketing Software

This is a broader category that includes all tools used for digital marketing purposes. From social media management tools to content creation tools, digital marketing software encompasses a wide range of platforms designed to help agencies succeed online.

Benefits of Using Digital Marketing Agency Software

Marketing software helps connect these dots by providing essential data on the campaigns that lead to client acquisition, assist with search engine optimization (SEO), and improve workflow management.

Here are a few key benefits of using marketing tools for your agency:

  • Manage multiple projects and clients with unique campaigns
  • Automate and streamline workflow processes
  • Flexibility and advanced features to help launch and manage campaigns
  • Provide valuable performance data and insights
  • Give confidence to make more informed business decisions
  • Access to templates for managing campaign calendars, tracking, and more

Imagine how messy things could get if marketing teams didn’t have access to tools like project management software to keep projects going. Or how tedious it would be to create and send email marketing newsletters manually, set up landing pages, or generate new branded content.

Top Content Creation Tools for Marketing Agencies

Creating compelling content is essential for any digital marketing strategy. Whether you need to generate fresh ideas or optimize your content for SEO, these tools will help your agency deliver top-notch results.

Anthem Software Content Creation Tool

Anthem Software offers a powerful content marketing tool that helps you discover, organize, and publish high-quality content. Awarded by several organizations, our tool streamlines content production and builds a predictable content supply chain.

Key Features:
– Content discovery: Find the best content to share with your audience.
– Content organization: Organize and manage your content efficiently.
– Analytics: Measure the impact of your content on sales and marketing.


“Anthem Software helps us keep our content pipeline full and our audience engaged.” – Marketing Manager at a leading agency

Anthem Software SEO Tool

Our SEO tool is perfect for quickly generating content ideas. By typing in a topic and target location, it provides potential ideas around the main topic, helping you plan content effectively.

Key Features:
– Idea generation: Get a list of content ideas based on trending topics and Google rankings.
– Keyword analysis: Understand what keywords to target for better SEO.
– Theme categorization: Organize ideas based on related themes.

Case Study:
A digital marketing agency used our SEO tool to boost their client’s blog traffic by 40% in just three months.

Anthem Software Content Marketing Tool

Our content marketing tool offers a comprehensive suite of features designed to assist in every stage of content production. From topic discovery to optimization, this tool is engineered to streamline the content creation process for SEO and marketing professionals.

Key Features:
– Topic discovery: Find trending topics in your client’s niche.
– Content brief creation: Generate detailed briefs to guide your content creation.
– Optimization: Ensure your content is SEO-friendly and high-quality.

Agencies using our tool report a 30% increase in organic traffic within the first six months of use.

Best Social Media Marketing Tools

Managing social media can feel like juggling flaming swords. You need to post regularly, track engagement, and interact with followers. Luckily, digital marketing agency software can make this task a breeze. Here are the top tools to help you streamline your social media efforts.

Anthem Software Social Media Tool

Anthem Software offers a comprehensive tool for social media management. It allows you to schedule and publish posts across multiple platforms from one dashboard. This saves you from the headache of logging into each account separately.

Key Features:
Scheduling: Plan posts in advance for multiple clients.
Analytics: Track the performance of your posts.
Education: Learn the ropes with our in-depth tutorials.


“Anthem Software saves us hours each week. We can schedule posts for all our clients in one go.” – Social Media Manager at a marketing agency

Anthem Software Advanced Social Tool

Our advanced tool takes things up a notch with robust engagement tools. It helps you categorize messages, schedule posts, and optimize team workflows. Plus, it offers ‘listening’ tools to understand your client’s audience better.

Key Features:
Message Categorization: Organize client messages efficiently.
Listening Tools: Uncover trends and actionable insights.
Workflow Optimization: Improve team collaboration.


“Anthem Software’s listening tools have been a game-changer for understanding our audience.” – Digital Marketer at a leading agency

Anthem Software Timing Tool

Our timing tool helps you find the best times to post to reach your client’s audience. Originally designed for Instagram, it now supports multiple platforms.

Key Features:
Best Time to Post: Maximize engagement by posting at optimal times.
Content Planning: Plan, analyze, and publish content in advance.
Platform Support: Supports Instagram, Facebook, Twitter, and Pinterest.


“Anthem Software’s timing insights have boosted our engagement rates significantly.” – Social Media Specialist at a digital agency

Automated Email Marketing Solutions

Automated email marketing is crucial for managing campaigns and keeping track of subscribers. Let’s explore some top tools that can streamline your email marketing efforts.

Anthem Software Email Tool

Anthem Software Email Tool offers a robust platform for email and SMS marketing.

Key Features:
Drag-and-Drop Builder: Create professional emails without coding.
Website Tracking: Trigger emails based on user behavior.
AI Subject Line Generator: Suggests subject lines to improve open rates.

Integration: Integrates seamlessly with our analytics tools, allowing you to consolidate all your marketing data in one place.

Pricing: Flexible plans to suit different business needs.


“Anthem Software’s website tracking has significantly boosted our conversion rates.” – Marketing Manager

Anthem Software Advanced Email Campaigns

Anthem Software Advanced Email Campaigns combines CRM tools with email marketing to deliver a smooth customer experience.

Key Features:
Behavior Tracking: Monitor customer actions for targeted campaigns.
Marketing Segmentation: Customize campaigns for different audiences.
CRM Integration: Seamlessly combines email marketing with CRM.

Integration: Use the integration in our analytics for efficient reporting.

Pricing: Various plans available, starting with a free trial.


“Anthem Software’s segmentation features have transformed our email marketing strategy.” – Digital Marketer

Anthem Software Constant Contact

Anthem Software Constant Contact is a leading provider of email marketing services, established to support your campaigns.

Key Features:
Automation: Resend emails to non-openers.
Open Rate Tracking: Monitor what content engages your audience.
Event Marketing: Manage and promote events effortlessly.

Integration: Combine data with other metrics in our analytics.

Pricing: Offers various plans and a free trial.


“Anthem Software’s automation has saved us countless hours.” – Small Business Owner

Digital Marketing & Process Automation Tools

To streamline your agency’s workflow and boost efficiency, consider integrating digital marketing and process automation tools. These tools help automate repetitive tasks, provide comprehensive client reporting, and enhance overall productivity. Let’s explore three key tools: Act-On, AgencyAnalytics, and Zapier.


Act-On is a robust marketing automation tool designed to improve various aspects of your client campaigns.

Key Features:

  • Inbound Marketing: Increase customer awareness and convert visitors into prospects.
  • Outbound Marketing: Segment, score, and nurture contacts to target accounts effectively.
  • Sales Effectiveness: Use sales intelligence to boost sales and shorten sales cycles.
  • Marketing ROI: Measure which marketing programs and campaigns influence revenue and growth goals.

Integration: Seamlessly integrates with CRM systems and other marketing tools to provide a unified view of your marketing efforts.

Pricing: Offers flexible pricing plans based on your needs.


“Act-On has transformed our approach to inbound and outbound marketing, making our campaigns more effective.” – Agency Owner


AgencyAnalytics is an all-in-one reporting tool for agencies, combining various marketing platforms into one simplified dashboard.

Key Features:

  • SEO Tools: Track rankings, monitor backlinks, and analyze competition.
  • Custom Dashboards: Create white-labeled dashboards to showcase client data.
  • Real-Time Reporting: Pull real-time data from multiple sources, including email marketing platforms like Mailchimp and Klaviyo.

Integration: Connects with over 50 marketing platforms, making it easy to consolidate all your client metrics in one place.

Pricing: Offers a 14-day free trial to test its features.


“AgencyAnalytics has saved us countless hours by consolidating all our client reporting into one platform.” – Digital Marketing Manager


Zapier is a no-code automation tool that connects thousands of apps, allowing you to automate a variety of marketing processes.

Key Features:

  • Automation: Create “zaps” to automate repetitive tasks like sending Slack messages for new Calendly invites.
  • Integration: Connects with over 1,000 apps, including Google Analytics, HubSpot, and Mailchimp.
  • Custom Workflows: Build workflows to meet your agency’s unique challenges.

Pricing: Offers a starter plan at $19.99 per month.


“Zapier has significantly streamlined our workflows, allowing us to focus more on strategy and less on manual tasks.” – Marketing Specialist

Next, we’ll dive into conversion optimization tools to help you generate leads and engage users effectively.

Conversion Optimization Tools for Client Success

To help your clients generate leads and keep users engaged, you need the right tools. Here are some top picks.


Unbounce is a powerful tool for creating high-converting landing pages, popups, and sticky bars. It’s trusted by over 15,000 brands, including Vimeo and Shopify Plus.

Key Features:

  • Mobile-Responsive Pages: Create landing pages that look great on any device.
  • A/B Testing: Experiment with different versions of your pages to see what works best.
  • Drag-and-Drop Builder: No coding skills required to design stunning pages.

Case Study:

“Using Unbounce, we increased our client’s conversion rate by 30% in just three months.” – Digital Marketing Agency


Albacross helps you identify B2B leads by showing you who is visiting your client’s website. This tool is great for account-based marketing and personalizing ads to target decision-makers.

Key Features:

  • Visitor Identification: See which companies are visiting your site.
  • Engagement Tracking: Find out which pages are most engaging for visitors.
  • Account-Based Marketing: Use personalized ads to target specific companies.


“Albacross users see a 25% increase in B2B conversions.”


WhatConverts offers complete lead tracking and reporting software. Beyond call tracking, it captures leads from forms, eCommerce, chat, and more.

Key Features:

  • Keyword Call Tracking: Understand which PPC ads are driving the best results.
  • Holistic Lead Analysis: Track all types of leads in one place.
  • Flexible Pricing: Options for agencies of all sizes, including a free trial.


“WhatConverts provides a holistic view of our client’s lead generation efforts, making it easier to optimize campaigns.” – Marketing Manager


Mailshake is a sales engagement platform that helps you create personalized outreach campaigns using email, social media, and phone.

Key Features:

  • Personalized Cadences: Upload a list of prospects and customize your messages.
  • Automated Outreach: Set up campaigns that run automatically.
  • Real-Time Tracking: Monitor engagement and performance metrics.

Case Study:

“With Mailshake, we increased our client’s email open rates by 40%.” – Agency Owner


formcarry simplifies form processing and lead capture without any server-side code. It’s perfect for agencies looking to streamline workflows and gather insights.

Key Features:

  • Easy Form Integration: Quickly add forms to any website.
  • Advanced Analytics: Gain insights into form performance.
  • Spam Filtering: Ensure data quality with automatic spam filtering.


“Formcarry’s robust API allows us to create custom integrations, making it a versatile tool for agencies of all sizes.”

Next, we’ll answer some frequently asked questions about digital marketing agency software.

Frequently Asked Questions about Digital Marketing Agency Software

Which software is essential for a new digital marketing agency?

Starting a digital marketing agency can be overwhelming, but having the right tools can make a world of difference. Here are some essentials:

  • Project Management Tools: ClickUp and Asana help you manage tasks, deadlines, and team collaboration.
  • CRM Software: HubSpot CRM and Zoho CRM are great for managing client relationships and tracking interactions.
  • Content Creation Tools: Curata and Clearscope streamline content production and ensure SEO optimization.
  • Social Media Management Tools: Hootsuite and Buffer allow you to schedule posts and track engagement.
  • Email Marketing Tools: Mailchimp and ActiveCampaign help you automate email campaigns and manage subscriber lists.
  • Analytics Tools: Google Analytics and SEMrush provide insights into web traffic and campaign performance.

These tools cover the basics of project management, client relationship management, content creation, social media, email marketing, and analytics.

How do you automate a digital marketing agency?

Automation can save you time and improve efficiency. Here’s how to get started:

  1. Email Campaigns: Use tools like ActiveCampaign or Mailchimp to automate email sequences based on user behavior.
  2. Social Media: Schedule posts in advance with Hootsuite or Buffer.
  3. Client Reporting: Tools like AgencyAnalytics can automate the creation of detailed reports, pulling data from various sources.
  4. Lead Generation: Implement chatbots like Drift to engage website visitors and collect leads automatically.
  5. Workflow Automation: Use Zapier to connect different apps and automate repetitive tasks, like moving data between spreadsheets and CRMs.

By automating these areas, you can focus more on strategy and less on repetitive tasks.

What do I need to run a digital marketing agency?

Running a digital marketing agency requires more than just software. Here’s a quick list:

  • Skilled Team: Hire experts in SEO, content creation, social media, and analytics.
  • Clear Processes: Establish workflows for content creation, client onboarding, and reporting.
  • Client Acquisition Strategy: Develop a plan to attract and retain clients, using tools like SEMrush for market research.
  • Strong Online Presence: Your agency needs a professional website and active social media profiles.
  • Continuous Learning: Stay updated with the latest trends in digital marketing through industry blogs, webinars, and courses.

By combining the right tools with a skilled team and clear processes, you’ll be well-equipped to run a successful digital marketing agency.

Next, let’s dive into Digital Marketing & Process Automation Tools to streamline your agency’s workflow and client reporting.


Scaling your digital marketing agency and enhancing productivity are crucial for long-term success. At Anthem Software, we understand the challenges faced by small businesses and digital marketing agencies alike. Our goal is to provide you with the best tools and strategies to streamline your operations and achieve outstanding results.

Anthem Software: Your Partner in Growth

Anthem Software offers a comprehensive suite of digital marketing agency software designed to help you find, sell, and keep more customers profitably. Our all-in-one business software integrates key functionalities such as marketing automation, customer relationship management (CRM), and project management. This seamless integration enables your agency to operate more efficiently and focus on delivering exceptional value to your clients.

Explore our all-in-one business software here.

Scaling Your Agency

Scaling a digital marketing agency involves more than just acquiring new clients. It requires optimizing your processes, managing your team effectively, and leveraging the right tools to handle increased workloads. Here are some strategies to help you scale:

  • Automate Repetitive Tasks: Tools like Zapier and Act-On can automate routine tasks, freeing up your team’s time for more strategic activities.
  • Centralize Reporting: Use AgencyAnalytics to combine data from various marketing platforms into one dashboard, making it easier to monitor and report on client campaigns.
  • Enhance Collaboration: Project management tools like ClickUp and Asana help keep your team organized and ensure projects are completed on time.

Enhancing Productivity

Productivity is the backbone of any successful agency. By implementing the right digital marketing agency software, you can significantly enhance your team’s productivity. Here are a few tips:

  • Prioritize Work: Use custom fields in project management tools to assign priority levels to tasks, ensuring that your team focuses on high-impact activities.
  • Streamline Communication: Tools like Slack and Microsoft Teams facilitate effective communication and collaboration among team members.
  • Leverage Analytics: Tools like Google Analytics and SEMrush provide valuable insights into campaign performance, helping you make data-driven decisions.

By adopting these strategies and utilizing the right tools, you can scale your agency and enhance productivity, leading to sustained growth and success.

For more information on how Anthem Software can help your digital marketing agency thrive, visit our website.

We hope this guide has provided you with valuable insights into the essential software tools for digital marketing agencies. The right combination of tools, processes, and a skilled team can make all the difference in achieving your business goals.

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