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Content Marketing Agency for Small Business

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Every successful business is built on the foundation of a great story. Your story is unique and deserves to be told in a compelling, engaging, and impactful way. Content marketing packages for small businesses are the paintbrush with which we paint this narrative. This post will explore the art and science behind these services, demonstrating their value for your business growth and success. Let’s dive in.

What is Content Marketing?

Before we get into the nitty-gritty, let’s take a moment to understand what content marketing is.

To effectively use content marketing, you must understand its core principles and why it is successful. Its strategic approach focuses on creating high-quality content to improve brand recognition, engage with the audience, and increase conversions.

Simply put, content marketing works because it caters to the needs of the consumers. It provides valuable insights, equipping them with the knowledge to overcome challenges independently or with your business’s assistance.

Hard data underscores the potency of content marketing services. In fact, 72% of marketers affirm that content marketing elevates lead generation and offers a staggering return rate of up to 60% from consumers.

Over time, businesses have recognized the enormous potential of content marketing and are increasingly incorporating it into their promotional strategies. Content marketing is no longer a peripheral approach but a pivotal component in a company’s marketing arsenal, driving growth and fostering stronger customer relationships.

How Does Anthem Approach Content Marketing?

Our most common content marketing task is to create new content (blog or service page) so I’ll explain how we tackle this situation. This would be the same for existing content. 

Of course understanding what our clients would like to focus on is the beginning. After having that understanding, research is the start and in many ways is the core. We seek to understand what the consumer of that service/product is interested in or does quite understand.  Our team will gather a number of these topics for the blog. We will find one of the most common questions that includes a keyword with high search volume and as low as possible keyword difficulty. This becomes our blog title.

We review the other topics we gathered, and we may do more research on the specific title we chose. Grouping 6-12 of these becomes the main “story” we tell in the blog. Next we do an analysis of top relevant pages that rank high for that same keyword we are aiming to rank for. We will compare both the topics we chose, and the associated keywords they used to write our article. In this way we are not shooting in the dark. While it is impossible to guess beforehand where an article will rank after we publish it, have a very strategic and data driven way in which we approach it gives us the best chance at ranking high quickly. 

Other factors that will ultimately determine where we rank are site relevance to the topic, the domain authority of your site versus theirs,  and backlinks. Something we can tackle once our blog goes live. 

Some Examples of Content Marketing Services

Content marketing services encompass a broad range of tactics and strategies to create, publish, and distribute valuable content to attract a defined target audience. While providing services, a compelling content marketing agency seeks to inform, engage, and convert your audience, encouraging customer loyalty and brand advocacy. The content should be well-targeted, appropriately timed, and optimized for the platform on which it will be delivered.

Different businesses have diverse digital marketing needs. Hence, as a premier content marketing services provider we offer a variety of content types tailored to the business’s specific goals and their audience’s preferences. Let’s take a look at some of these content types.

1. Video content

In the digital age, video content has become a powerful tool for storytelling. It can explain complex concepts in a digestible format, offer a behind-the-scenes look at your operations, or provide an emotional narrative that connects with your audience on a deeper level. Videos are versatile, engaging, and shareable, which makes them perfect for boosting your online visibility.

Moreover, video content can reach a broad audience with the rise of platforms like YouTube, TikTok, and Instagram Reels. Whether you’re creating product demos, how-to videos, customer testimonials, or educational content, video can significantly enhance your digital marketing strategy.

2. Blog posts

Blogs are one of the oldest forms of content marketing, yet they remain as relevant as ever. Blogging provides a platform to share insights, offer tips, express opinions, and more. Regularly updated blogs can drive traffic to your website, improve SEO, and establish your brand as an industry leader on SERPs (Search Engines Result Pages). When we create content of this type, extensive keyword research that goes into them, ensuring you get maximum impact. 

What’s more, blogs are highly customizable. You can adjust the tone, length, and style to match your brand and audience preferences. Blogs also serve as excellent platforms for promoting other content, like videos, podcasts, or downloadable resources, further enhancing their utility in your content marketing strategy.

3. Interactive content

Interactive content invites your audience to participate actively, creating a more engaging experience which is key for the success of a content marketing campaign. This can include quizzes, surveys, games, interactive infographics, or calculators. These forms of content can provide personalized results or feedback, further enhancing their appeal to the user.

Interactive content can dramatically improve engagement metrics, increase session durations, and promote sharing. By providing immediate value and a unique user experience, interactive content can help you stand out in a crowded digital landscape.

4. Email Marketing

Email marketing remains incredibly effective despite being one of the oldest digital marketing channels. It allows you to deliver personalized content directly to your subscribers, maintain ongoing communication, and nurture leads into customers. With segmentation and automation tools, you can provide highly relevant content that encourages conversions.

Email content keeps your audience engaged and connected with your brand, from weekly newsletters and promotional offers to new blog posts or company news. It’s a cost-effective method with high ROI, making it a staple in content marketing campaigns.

5. Ebooks

Ebooks provide in-depth coverage of a topic, offering real value to your audience. They allow you to establish authority in your field, provide educational content, and be a significant lead-generation tool. By offering an ebook in exchange for contact information, you can build your email list and nurture these leads with further content.

Ebooks can cover various topics, from how-to guides and industry insights to comprehensive reports or case studies. They’re especially useful in B2B marketing, where decision-makers seek in-depth information before making a purchase decision.

6. Podcasts

Podcasts are a rapidly growing medium, allowing businesses to reach their audience in a new, highly engaging way. Podcasts offer convenience; your audience can listen while commuting, working out, or during a lunch break. They provide a platform to share industry insights, interviews with experts, behind-the-scenes stories, and more, establishing your brand as a valuable source of information.

 

The conversational tone of podcasts fosters a sense of intimacy with your audience, helping to build trust and loyalty. What’s more, podcast episodes can be repurposed into blog posts, social media content, or even video snippets, maximizing your content marketing efforts.

7. White Papers

White papers are typically used in B2B content marketing and are long-form content that provides a detailed analysis of an issue and presents a persuasive solution. They showcase your expertise and thought leadership, making them excellent lead generation and nurturing tools.

White papers are more formal and data-driven than blog posts or ebooks. They require thorough research and a high level of knowledge about the subject matter. Despite being resource-intensive, the credibility and authority they confer on your brand make them a valuable part of your content marketing strategy. With a well-crafted white paper, you can demonstrate your understanding of your industry and your customers’ challenges, setting your business apart from the competition.

Top 7 Reasons Why You Should Invest in Content Marketing Services

Content marketing is a powerful tool that holds immense potential for businesses. Here are the top seven reasons why you should consider investing in content marketing services.

Grow Your Business

Content marketing can significantly contribute to your business growth. By creating high-quality, relevant content, you can attract more traffic to your website, generate leads, and convert these leads into customers. Content marketing helps you establish a strong online presence and connect with your audience in a meaningful way, ultimately boosting your business growth.

Build Your Brand Awareness

Well-crafted content helps to elevate your brand’s visibility and recognition. By sharing your brand’s story, values, and solutions, you can create a unique identity that resonates with your audience. Content marketing allows you to position your brand effectively in the minds of consumers, fostering trust and loyalty.

Increase Your Revenue

With its ability to generate leads and drive conversions, content marketing can directly impact your revenue. By delivering value to your audience, you build relationships and encourage purchases. Moreover, content marketing is cost-effective compared to traditional marketing methods, offering higher ROI and revenue growth.

Reach Your Target Audience

In the vast digital landscape, reaching your specific audience can be challenging. However, content marketing allows for targeted messaging. By understanding your audience’s preferences, needs, and online behavior, you can create tailored content that appeals directly to them. This personalized approach ensures your message reaches the right people at the right time.

Expand Your Consumer Base

By consistently producing valuable content, you can attract a wide range of audiences. Whether it’s through blogs, ebooks, videos, or podcasts, different content formats can appeal to different consumer segments, expanding your overall consumer base. Content marketing allows you to reach potential customers beyond your immediate target audience, fostering business growth.

Maximize Your Digital Marketing ROI

Content marketing, with its potential for high engagement rates and conversions, offers excellent return on investment. Each piece of content you create can continue to attract traffic and generate leads long after it’s published, making it a cost-effective method. By strategically integrating content marketing into your digital marketing efforts, you can maximize your ROI.

Become an Industry Leader

Creating insightful, authoritative content can establish your brand as a thought leader in your industry. This not only enhances your brand reputation but also builds trust among your audience. When you become a go-to resource for valuable information, you elevate your business above the competition. Thus, content marketing is a strategic investment to position your business as an industry leader.

Your Step-by-Step Guide to Content Marketing

Content marketing might seem daunting at first, but breaking it down into manageable steps makes the process much clearer. Let’s explore the seven key steps in a successful content marketing journey.

Step 1. Strategy Development

Your content marketing journey begins with a robust strategy. This strategy should define your content marketing objectives, the type of content you plan to create, and the platforms you will use for distribution. Establishing a content calendar to keep your publishing schedule consistent and reliable is vital. Your strategy should align with your broader marketing and business goals, laying the foundation for your content marketing efforts.

Step 2. Deep Dive Research into the Target Audience

Understanding your audience is crucial for content marketing success. This step involves comprehensive research into your target audience’s demographics, behaviors, preferences, and pain points. The more you understand your audience, the more accurately you can tailor your content to their needs and interests. Your audience insights should inform your content strategy and guide your content creation process.

Step 3. Content Creation

With your strategy in place and your audience insights at hand, it’s time to create compelling content. This can range from blog posts and videos to infographics and ebooks, depending on your strategy and audience’s preferences. Your content should be high-quality, engaging, and valuable to your audience, addressing their needs and interests while subtly promoting your brand.

Step 4. Content Distribution

After creating your content, the next step is to distribute it on the appropriate platforms. This could be your own website, social media channels, email newsletters, or even guest posting on other relevant blogs. Wherever you share your content, make sure it’s where your target audience spends their time. Your distribution strategy should aim to get your content in front of as many relevant eyes as possible.

Step 5. Performance Evaluation and Analysis

Once your content is out in the world, tracking its performance is essential. Use analytics tools to measure your content’s success against the objectives defined in your strategy. Track metrics like website traffic, social media engagement, email open rates, and conversion rates to understand how your content performs.

Step 6. Optimization and Adjustment

Based on the insights gleaned from your performance analysis, make any necessary adjustments to your content or strategy. Maybe a particular type of content is resonating well with your audience, or perhaps a certain distribution channel isn’t delivering the results you hoped for. Use your performance analysis to optimize your content marketing efforts and improve your results.

Step 7. Repeat

Content marketing is an ongoing process. The key to success is consistent creation and distribution of valuable content, continuous evaluation of performance, and regular optimization. So once you’ve made your adjustments, it’s time to start the process again with more content creation. Remember, your content marketing strategy should evolve with your business and your audience, so regular reviews and adjustments are crucial.

How Can Anthem Software Help?

At Anthem Software, we provide comprehensive content marketing services tailored to small businesses. Our services include strategy development, content creation, distribution, and performance tracking to help you reach your goals. Contact us today to learn more about how we can help you succeed with content marketing.

Final Words

Content marketing can be a powerful tool for small businesses. With a well-crafted content strategy and the help of content marketing services, you can reach more people, generate leads, and build customer loyalty.

The key to success is consistency – creating and distributing high-quality content on a regular basis, optimizing performance, and making adjustments as needed.

If you’re ready to get started with content marketing for your small business, Anthem Software can help.

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Content Marketing Services FAQs

What additional services does Anthem Software provide besides content marketing?

In addition to content marketing, Anthem Software offers an array of diverse services to cater to various digital needs. Their expertise extends to all facets of digital marketing, ensuring comprehensive strategies to enhance online presence and engagement. Moreover, Anthem Software specializes in custom link building, using targeted approaches to establish high-quality backlinks that boost visibility and credibility. We also offer conversion rate optimization services, employing data-driven techniques to enhance website performance and drive more conversions. With Anthem, our clients can access a wide range of solutions tailored to their specific digital marketing requirements.

Is content marketing good for my small business?

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What are some examples of articles published by Anthem Software??

Almost all of our clients are locally based, and as you know, rankings will vary depending on where the searcher is, and where the search is relevant to. Here are a couple examples:

flat fee financial advisors near me” is a highly competitive keyword we have successfully gotten a client ranked for in Eastern NC on the first page.

“mejor abogado para divorcio” is a keyword we were able to get a Lawyer ranked for one page one, they are in the Tampa area. 

“garage liability insurance vs general liability” is a keyword that ranks #1 on Google for an insurance agent of ours in the high desert CA. 

You may find one of our clients above simply by doing a search from where you are, but they would rank higher locally if the searcher was also searching locally to them. 

 

What services do you offer in terms of content strategy and SEO?

There are a few core activities we focus attention on that we believe have the highest impact.

  1. Creating high quality, high word count content focused on a keyword with high search volume (target above 800 searches) and low keyword difficulty (target 30 or under).
  2. High DA backlinks (30 or above) coming from niche specific sites. We look for sites with over 1000 organic visits per month and a spam score less than 8.
  3. Optimize/re-optimize existing content. Using similar tactics we use for blogs we work on existing content you come to us with.  This may including expanding content with more context or adding FAQ’s
  4. Site structure & speed score. We tackle some of those structural things that may at the margin, keep you from ranking higher. Using SEMRush we aim to keep your site above a 90 score.
  5.  

What are content marketing services?

Content marketing services involve creating, distributing, and optimizing content to engage your audience, build brand awareness, and drive business growth.

What do content marketing services include?

Services can range from strategy development, content creation (like blog posts, videos, ebooks), distribution, and performance tracking. It would depend on the needs of each client, our typically package revolves around blogs and existing content optimization.

What types of content are used in content marketing?

There are various types of content involved in content marketing solutions. Some examples include:

Articles
Blog posts
Videos
Infographics
Ebooks
Webinars
Podcasts

Why use content marketing services?

Content marketing services can help your business:
Build trust and engagement with your audience
Grow brand awareness
Increase conversions
Save money on traditional advertising
Retain customers.

How much do content marketing services cost?

Content marketing costs depend on several factors, but SMBs usually spend between $600and $1200 per month on stand alone basis. Or included in a package service that starts at $1600/month.

Monthly Blogging

From: $250.00 / month

Content is the cornerstone of any website. Pictures and video provide an immersive way in which a prospective patient can interact with a website but the content not only provides more resources but is how a website gets ranked. Use this pages to order procedure pages or extra blogs.

All our blogs are written at between 2250-2500 words fully SEO optimized. Simply choose how many you want per month.

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Content is the cornerstone of any website. Pictures and video provide an immersive way in which a prospective patient can interact with a website but the content not only provides more resources but is how a website gets ranked. Use this pages to order procedure pages or extra blogs. As we have intimated previously longer content ranks better than shorter content. So take that into consideration when ordering. Choose the length and place your order. Once an order is placed, you can expect the content to be delivered in 10 business days.

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Quantity Per Month

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