Aside from the easy answer as to why most business owners do not spend much time writing content or producing video to marketing their business, they may not know-how. It will of course take more than compelling content creation though. You need to leave clues on other sites on the internet that lead people back to your site, and when they get there, have a strategy to have them contact you. Maybe a promotion, buy 2 get one free. It could be a how-to guide or a chance to win a free membership. Or it could just to confidence that yours is the business they should choose to patronize.
Content marketing is a sales function, a strategy that takes into account the means by which visitors find your site and then the messaging that gets them to perform an action. Call your business or fill out a form for more information. The goal needs to be a consistency of implementation and a relentless desire to get it right. The great news is that there are many tools that allow you to monitor and measure the efforts put into marketing your website. The harder part is actually sitting down and writing the content that you want to deliver. Our solutions based approach will help your content rank higher and faster.
We will assist your brand in producing outstanding content with a variety of content marketing solutions wether you are looking for a Business to business or B2B marketing content strategy or business to customer strategy. We simplify content marketing with the help of our experienced staff who creates, produces, edits, and promotes unique (and search engine friendly) material for your company as part of our content marketing service packages.
We have created a content marketing solution in a simplified way to get this done for you and offer competitive packages to get you started. Websites that have a depth of content, ie blogs & product/service pages receive 67% more traffic. For all too many business owners, they haven’t even looked over the existing content of their website let alone thought of what to write today. Check out one of our content marketing services or purchase it as part of a digital marketing solution. Either way, having a more rich and informative website for your visitors is a win and can certainly drive more sales. We at Anthem Software, a content marketing agency, would be glad to help your small business. Contact us now!