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How to Check Keyword Search Volumes the Right Way

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Are you feeling lost in the sea of digital marketing techniques and wondering how to make your content stand out? Understanding how to check keyword search volumes correctly can be your beacon.

Keyword search volumes are the average number of times a particular keyword or phrase is searched over a specific time frame. Knowing these search volumes is vital because it gives us, at Anthem Software, an insight into the customer’s intent, their interests, and what they are actively seeking. By analyzing keyword search volumes, businesses can optimize their content strategies and ensure that their message reaches potential customers at just the right moment.

As a small business owner or marketing manager, the importance of keyword search volumes might seem overwhelming. Otherwise, the lack of understanding might lead to a feeling of under-utilizing the potential of your online campaigns. This guide aims to demystify the concept for you.

Understanding the Importance of Keyword Search Volumes

To put it simply, keyword search volumes answer the question, “How often is this particular phrase searched by internet users?” Crucial to your SEO and PPC campaigns, this number helps infer which keywords can bring the most traffic to your website.

The Role of Keyword Search Volumes in SEO

High keyword volumes mean high interest in a specific topic, but they often come with high competition. On the other hand, low search volumes implicate less interest but can target a niche market with less competition. Understanding these aspects of keyword search volumes and utilizing them in your SEO strategy separates the professionals from the novices.

In a nutshell:

  • Keyword Search Volume refers to the number of searches for a specific keyword within a particular time frame.
  • It plays a significant role in building websites, crafting PPC campaigns, and driving search engine traffic.
  • High search volumes mean high interest but also high competition.
  • Low search volumes, while indicating less interest, often target niche markets with less competition.

Keyword Search Volume Analysis - check search volume of keywords infographic comparison-2-items-casual

The Basics of Checking Keyword Search Volumes

Understanding how to check search volume of keywords is a fundamental aspect of SEO and digital marketing efforts. It’s time to dive in and understand exactly what a keyword search volume checker is and how to use one effectively.

What is a Keyword Search Volume Checker?

A keyword search volume checker is an online tool that provides you with data on how often a specific keyword is searched for within a certain time frame. This metric, referred to as the ‘search volume’, is an excellent indicator of keyword popularity and competition level.

Keyword search volume checkers like SEMrush or The HOTH’s Keywords Volume & Stats Tool can provide you with in-depth data, including search volume, cost per click, competition level, and more.

At Anthem Software, we understand the importance of these tools in shaping your SEO strategy. Our keyword research search software has been designed to simplify this process, providing you with all the data you need in one place.

How to Use a Keyword Search Volume Checker

Using a keyword search volume checker is quite straightforward. Here’s a step-by-step guide to help you get started:

  1. Choose your tool: There are various keyword search volume checkers available. Choose one that fits your needs and budget. Free options like Google Keyword Planner or paid ones like SEMrush both have their pros and cons.

  2. Enter your keyword: Once you’ve chosen your tool, enter the keyword you want to check the search volume for. You can enter a single keyword or a list of keywords.

  3. Analyze the data: The tool will provide data on the average number of times your keyword is searched for in a month. It may also provide additional data like cost per click and competition level.

  4. Make informed decisions: Use the data to guide your SEO strategy. Target keywords with high search volumes but reasonable competition to maximize your chances of ranking well.

Checking keyword search volumes is not a one-time task. It’s crucial to continually monitor keyword trends and adjust your strategy accordingly.

At Anthem Software, we’re committed to helping businesses grow. Our keyword research tools are designed to provide you with the most accurate and up-to-date keyword data.

In the next section, we’ll delve into some of the top tools to check keyword search volumes and how they can help you in your SEO strategy.

Top Tools to Check Keyword Search Volumes

To effectively check search volume of keywords, you need the right tools at your disposal. Here are some of the top tools that we, at Anthem Software, recommend for keyword search volume checking.

Wordtracker: A Free Keyword Research Tool

Wordtracker is a free keyword research tool that provides accurate search volume data for PPC keywords and SEO keyword research. The tool also helps in identifying related keywords and popular keywords. It’s a related keyword generator and keyword popularity tool rolled into one. Wordtracker not only tells you which keywords have the highest search volume, but also surfaces keywords related to your starting keyword that may benefit your ad account or content strategy.

Wordtracker interface - check search volume of keywords

The HOTH’s Keywords Volume & Stats Tool

Another tool that we recommend is The HOTH’s Keywords Volume & Stats Tool. This tool allows you to quickly check various keywords and the corresponding stats including search volume, cost per click, competition, and more. The HOTH’s tool is very user-friendly and allows you to compare stats between different URLs, making it a versatile addition to your SEO toolkit.

The HOTH's Keywords Volume & Stats Tool - check search volume of keywords

Google Ads Keyword Planner

Google Ads Keyword Planner is a classic tool for checking keyword search volume. It provides a wealth of data including search volume trends, cost per click, and competition data. The Keyword Planner is especially useful for those leveraging Google Ads, but it’s also a valuable resource for anyone looking to optimize their website’s SEO.

SEO.ai: An AI Writer for SEO Tasks

Last but not least, we recommend SEO.ai, an AI writer for SEO tasks. This tool, part of our suite of offerings at Anthem Software, helps you optimize your content for SEO by suggesting high-volume keywords and providing real-time SEO analysis. With SEO.ai, creating SEO-friendly content becomes a whole lot simpler.

Joe Amaral, our topic expert at Anthem Software, recommends using a combination of these tools to effectively check search volume of keywords. Depending on your specific needs, one tool might be more appropriate than others, but all of them provide valuable insights that can help improve your SEO strategy.

In the next section, we’ll explain how to interpret the keyword search volume data these tools provide.

How to Interpret Keyword Search Volume Data

Once you’ve used tools to check search volume of keywords, the next crucial step is to interpret the data. Understanding the basics like Search Volume, Cost Per Click (CPC), and Competition will help you make meaningful decisions for your SEO strategies.

Understanding Search Volume, Cost Per Click, and Competition

Search Volume represents the estimated number of searches that people have performed for a specific keyword in a given timeframe. Generally, a higher search volume means that the keyword is more popular. However, higher volume also means more competition, so it’s not always better.

Cost Per Click (CPC) is a term used in pay-per-click (PPC) marketing. It refers to the average amount an advertiser pays each time someone clicks on their ad. High CPC values usually indicate high competition and high potential profitability. But remember, this data is more relevant if you’re running PPC campaigns.

Competition refers to how many advertisers are bidding for a particular keyword in paid search campaigns. This is usually categorized as low, medium, or high. Keep in mind that high competition can make it more challenging to rank for a keyword, but it also usually means that the keyword is valuable.

Analyzing and Comparing Keyword Data for SEO Strategies

Interpreting keyword search volume data is all about context. Compare the data across different keywords to identify which ones might be the most effective for your SEO strategy.

For instance, a keyword with a high search volume but low competition might be a golden opportunity. On the other hand, a keyword with a high search volume and high competition might be more challenging to rank for, but the potential traffic could make it worth the effort.

At Anthem Software, we understand the importance of interpreting keyword search volume data correctly. We use our expertise to help businesses like yours make informed decisions, ensuring your SEO efforts yield the best possible results. By analyzing and comparing keyword data, we can devise effective strategies tailored to your business’s specific needs and goals.

Practical Tips for Using Keyword Search Volumes in Your SEO Strategy

Mastering how to check search volume of keywords is one thing, but putting this knowledge into practice is where the real magic happens. Here at Anthem Software, we don’t just provide you with the data — we also guide you on how to use it. Here are some practical tips to help you leverage keyword search volumes effectively.

Identifying Relevant Search Behavior of Your Target Audience

Understanding the search behavior of your target audience is crucial. By assessing the search volume of particular keywords, you can gain insights into what your audience is interested in. High search volumes are indicative of popular topics or products in your niche.

However, search volumes can fluctuate due to various factors such as seasonality, trends, or even global events. It’s vital to keep an eye on these changes to adapt your SEO strategy accordingly. Tools like Google Ads Keyword Planner and SEMRush can help you track these fluctuations and adjust your approach.

Checking the Competition and Using Relevant Keywords

Knowing your competition is just as important as knowing your audience. By analyzing the keywords your competitors are ranking for, you can identify gaps in your own strategy and find opportunities to outperform them. This is where a competitor keyword research tool comes in handy.

Not all high-volume keywords are equal. Some may have high competition, making it challenging for your business to rank for them. In such cases, long-tail keywords — more specific phrases with lower search volumes but also less competition — can be a valuable alternative. They can help you reach a more targeted audience, increasing the probability of conversions.

Importance of NAP (Name, Address, Phone number) for Local SEO

If you’re a local business, your NAP (Name, Address, Phone number) is a critical aspect of your SEO strategy. Ensuring your NAP is consistent across all online platforms enhances your chances of ranking in local search results. When users look for services or businesses in a specific location, search engines like Google prioritize those with complete and consistent NAP information.

For instance, if you own a bakery in Boston, and someone searches for “Bakery in Boston,” Google will favor businesses with consistent NAP information. So, if your NAP is accurate and consistent across all platforms, your bakery is more likely to appear in the search results.

Keyword search volumes are just one piece of the SEO puzzle. It’s essential to use them in conjunction with other SEO practices to drive your business forward. At Anthem Software, we’re committed to helping you do just that. Our Search Engine Optimization (SEO) services are designed to help small businesses like yours navigate the complex world of SEO and achieve their goals.

How Anthem Software Can Help You with Keyword Search Volumes

When it comes to checking keyword search volumes, we at Anthem Software bring our expertise in digital marketing to the table. We understand that having a robust and effective SEO strategy is key to growing your business. Hence, we offer tools and services that simplify the process of checking keyword search volumes.

Anthem Software’s Expertise in Digital Marketing

Our decades of experience in the field of digital marketing have equipped us with the knowledge and skills to help small businesses thrive in an increasingly digital world. We have served over 5000 small businesses across the globe, helping them to acquire, nurture, and retain customers quickly and easily, as seen in our client testimonials.

Our software is not just a tool; it’s a solution designed to help you navigate the complexities of SEO and digital marketing. We provide you with intuitive data insights, powerful segmentation capabilities, automated workflows, integrated payment solutions, and more. All tailored to help you understand and effectively utilize keyword search volumes.

How Anthem Software Uses Keyword Search Volumes for Effective Email Marketing

One of the ways we utilize keyword search volumes at Anthem Software is in creating effective email marketing campaigns. Email marketing is a powerful tool for reaching out to your customers and potential customers. By understanding the keywords that your target audience is searching for, we can tailor your email content to match their needs and interests.

For instance, if we identify that a significant number of your potential customers are searching for “holiday gift ideas,” we can help you craft an email marketing campaign around this theme. This way, your emails are not just seen as promotional content but as valuable resources that meet the needs of your customers.

Moreover, our Search Engine Optimization (SEO) services can help you rank higher on search engine results pages (SERPs). By understanding and effectively using keyword search volumes, we can optimize your website content to improve your visibility online.

In conclusion, at Anthem Software, we believe in using a data-driven approach to guide our strategies, and keyword search volumes play a crucial role in this. Our goal is to help you grow your business, and we do this by providing you with the tools and expertise you need to check keyword search volumes the right way.


Recap of How to Check Keyword Search Volumes the Right Way

Understanding how to check keyword search volumes is a vital component in creating an effective SEO strategy. From understanding what is a Keyword Search Volume Checker to using various tools like Google Ads Keyword Planner, The HOTH’s Keywords Volume & Stats Tool, and others, we’ve discussed the importance of data-driven decision making in SEO.

The process begins with identifying the keywords that are most relevant to your business and analyzing their search volumes. This is achieved by using tools like Semrush Keyword Magic Tool, Google Trends, Google Keyword Planner, Google Search Console, Keyword Sheeter, and of course, our very own Anthem Software tools. Each tool provides unique insights like search volume, cost per click, competition, and trends to help you make informed decisions.

The Impact of Proper Keyword Search Volume Checking on Your SEO Strategy

The ability to check the search volume of keywords is a game-changer for your SEO strategy. It’s not just about knowing what keywords to use, but understanding their search intent, seasonal fluctuations, and potential impact on your business. This knowledge allows you to create content that not only matches your audience’s search behavior but also outperforms your competitors.

By leveraging the power of keyword search volumes, you can attract more traffic to your site, improve your site’s ranking on search engine results pages, and ultimately, increase your chances of converting visitors into customers. With the right tools and knowledge, you can make strategic decisions that will have a positive impact on your business’s online visibility and success.

At Anthem Software, we’re dedicated to helping businesses achieve their digital marketing goals through effective SEO strategies and tools. We understand the importance of keyword search volumes and use this knowledge to drive successful campaigns. We’re here to help you navigate the ever-changing digital landscape and achieve your business goals.

For more insights and best practices on SEO, check out our resources on Best SEO Keyword Tools and How to Optimize Your Website for Search Engines. SEO isn’t a one-time task but an ongoing process of improvement and adaptation to the ever-changing search engine algorithms. So, keep learning, keep optimizing, and let’s make your business sing!

SEO Strategy - check search volume of keywords

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