Text messaging, also known as SMS (Short Message Service), is an effective way for businesses to communicate with customers. It allows for personal, direct, and immediate communication, which can be especially useful for time-sensitive information or promotions. Text messaging also has a high open rate, with 98% of text messages being read within the first […]

Are you making the most of your business’s social media accounts? More than 302 million people were active on social media in 2022, and the average social media user interacts with over six different social media platforms. With numbers like that, enterprises must take advantage of their social media accounts to generate business using social […]

Social media marketing is one of the best ways of advertising a product or service. Not only is it free to set up an account, but you’ll reach thousands or even millions of potential customers. Channels like Instagram, Twitter, and Facebook have helped countless businesses to improve customer relations and increase their sales. Today, we’ll […]

Businesses in virtually every industry have to use online marketing to promote their products or services. This can be a challenge because many company owners aren’t trained in advertising, so they might not know how to get started. Two of the best strategies are content marketing and social media marketing. But how do they differ, […]

Did you know that even in 2022, around one-quarter of small companies still don’t have a website? Failing to build up an online presence or creating a website without considering search engine optimization can make it harder for you to attract new customers, especially millennials and Gen Z. SEO agency software and marketing experts can […]