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Small businesses are getting more and more of their leads online. While you might be able to drive some traffic to your website through social media marketing, it’s important to optimize your search

Today’s marketplace is increasingly connected, which in many ways has made it more competitive than ever. Companies are always in search of new ways to outshine the competition and increase profits. Digital marketing

Text messaging, also known as SMS (Short Message Service), is an effective way for businesses to communicate with customers. It allows for personal, direct, and immediate communication, which can be especially useful for

Are you making the most of your business’s social media accounts? More than 302 million people were active on social media in 2022, and the average social media user interacts with over six

Social media marketing is one of the best ways of advertising a product or service. Not only is it free to set up an account, but you’ll reach thousands or even millions of

Businesses in virtually every industry have to use online marketing to promote their products or services. This can be a challenge because many company owners aren’t trained in advertising, so they might not

Did you know that even in 2022, around one-quarter of small companies still don’t have a website? Failing to build up an online presence or creating a website without considering search engine optimization

Almost every business has to advertise its services in one way or another. There are many choices: you can create a search engine-optimized website, set up social media profiles, ask your customers to

If you run a small or medium-sized business, you have to use a range of tactics available to get the word out about your company. While some firms successfully use flyers, newspaper adverts,