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Anthem Software for Small Business: Frequently Asked Questions (FAQs)

What Is the Difference Between Search Engine Marketing and Search Engine Optimization?

Search engine marketing is a technique used to drive visibility and traffic through both paid searches and organic searches. In contrast, search engine optimization is a technique used to drive traffic to a webpage solely through organic search results. Read more on this topic here SEO Versus SEM

What Is the Difference Between SEM and SEO?

Search engine marketing (SEM) is a technique used to drive visibility and traffic through both paid searches and organic searches. In contrast, search engine optimization (SEO) is a technique used to drive traffic to a webpage solely through organic search results. Read more on this topic here SEO Versus SEM

What is the Best CRM For Small Business?

Lots of CRM software lacks several essential communication channels or at least doesn’t have fantastic integration for some essentials. These essentials include logging calls, texts, and emails. How are you supposed to keep track of what’s going on in your business if you can’t keep on top of how much you’re selling, and where? Read more on this topic here Best CRM For Small Business

What is the Best Small Business Management Software?

One of the hardest things for a small business to do is scale up its operations efficiently. This is only natural. Unless you were lucky and got massive investments early, you probably had to add tools and hired services one at a time. It’s all your budget allowed for. But now that you’ve grown, it’s time to look at management software for small business customers that can actually do it all. Read more on this topic here Best Small Business Management Software

What Is the Benefits Of Content Marketing?

The benefits of content marketing are numerous, namely in that those who prioritize this type of outreach are 13 times more likely to experience a notable ROI than those who do not utilize this approach. Read more on this topic here Benefits Of Content Marketing

How do you Create A Social Media Campaign?

Launching a social media campaign can be a little intimidating for any small business owner. As with most new ventures, the key to confidence and success lies in the planning. Before you begin, consider the following seven questions. Read More on this topic here Create A Social Media Campaign

What is the Best SEO Companies For Small Business?

What is SEO? How do you go about getting your site found on a search engine? Have you ever wondered how does one website get ranked or listed above another? Read More on this topic here Best SEO Companies For Small Business

What are the Keys To A Successful Social Media Campaign?

A common misconception among businesses is that social media marketing will be easy; that all it takes is some posts and promoting to gain views and reach a broad audience. Read More on this topic here Keys To A Successful Social Media Campaign

How do you Start Social Media Marketing For A Small Business?

This fairly new medium has become a powerful way to establish your brand and find new clients. Find fresh ways to tell your company’s story. Social media marketing is a very relational way to draw in new potential clients. Read More on this topic here Start Social Media Marketing For A Small Business

What is a Great Social Media Strategy For Small Business?

Social media culture shifts slightly from year to year as trends change, advancements update interfaces, and new populations reach social media platforms. Read More on this topic here Great Social Media Strategy For Small Business

What are the Top Social Media Strategies?

Expanding to New Platforms- First question: Have you heard of TikTok? Second question: Are you using TikTok in your social media strategy? TikTok is one of the most popular social media platforms available today, as the platform expanded rapidly in popularity between 2019 and 2021. Many brands have found widespread success through creating casual TikTok videos. Read More on this topic here Top Social Media Strategies

What are the Basics of SEO?

What is SEO? How do you go about getting your site found on a search engine? Have you ever wondered how does one website get ranked or listed above another? Read More on this topic here Basics of SEO

What are the Benefits Of SMS Marketing?

Are you looking for a way to increase sales and customer loyalty? Look no further than text message marketing or SMS (Short Message Service). This relatively new form of marketing is the perfect way to stay in touch with customers without being too “salesy.” Read More on this topic here Benefits Of SMS Marketing

How to Create a Website For Small Business?

At Anthem Software, we provide small business website design, all the websites we build are responsive and conform to the device being used. So that every interaction a customer has with your site will help them find what they are looking for easily. Read More on this topic here Create A Website For Small Business

What are Digital Marketing Mistakes Small Businesses Make?

Well… Digital Marketing has many aspects to it, it includes a number of web-based marketing strategies meant to drive traffic and create conversions (leads) for your business. Read More on this topic here Digital Marketing Mistakes Small Businesses Make

What are Facebook Best Practices For Small Businesses?

Social Media includes a broad spectrum of tools and platforms, but for the purposes of this blog, we will focus on Facebook. At this point, most business owners are aware that social media is a legitimate way to connect with people in your area. But what is it exactly that makes social media tick? Read More on this topic here Facebook Best Practices For Small Businesses

How to Setup Google Ads Optimization?

SEM is important because it drives traffic to your website at the best possible time when potential customers are looking for new information. You can advertise on social media, but people on social media are not necessarily looking to purchase a product or service. In fact, they may be annoyed by advertisements while they are trying to catch up with old friends. Read More on this topic here Setup Google Ads Optimization

What is a good Guide for Twitter Advertising?

Twitter has rolled out just about every feature you might want without making it too wonky and difficult to use. If you already have a strategy for your social media activities there is little reason you couldn’t create an effective campaign in 30 minutes. Read More on this topic here Guide For Twitter Advertising

How Can I Perform SEO For My Small Business?

The best way to describe the benefits of SEO is mainly that you can be found on search engines without having to continuously pay. Read More on this topic here SEO For My Small Business

What are the Reasons Why Search Engine Marketing Provides Incredible ROI?

Search Engine Marketing has become a staple for digital advertising. PPC campaigns drive keyword-specific traffic to your virtual doorstep. Search Engine Marketing (SEM for short) is paid to advertise using marketed keywords that people type into search engines leading to conversion (PPC). Read More on this topic here Reasons Why Search Engine Marketing Provides Incredible ROI

What are the Best SEO Services For Your Small Business?

Search engine optimization is labor-intensive and task-oriented. It takes time to build web rank and reputation on major search engines. Read More on this topic here Best SEO Services For Your Small Business

What are Things Your Small Business Software Should Do?

Most small businesses have to use multiple vendors to reach their goals. This can reduce profits because it is costly and it is very difficult to manage.  Our vision was simple.  Create a software platform that does the work of 5 – 15 full-time employees for less and put the power back in the small businesses’ hands to dream big and actually achieve their business goals. Read More on this topic here Things Your Small Business Software Should Do

What are Ways A Small Business SEO Company Can Grow Your Customer Base?

The best way to describe the benefits of SEO is mainly that you can be found on search engines without having to continuously pay. Paid ads have no trailing benefit to your website. You pay to be ranked and when you stop, you disappear. SEO has lasting benefits. Read More on this topic here Ways A Small Business SEO Company Can Grow Your Customer Base

What Is Content Marketing?

Content marketing is a sales function, a strategy that takes into account the means by which visitors find your site and then the messaging that gets them to perform an action. Call your business or fill out a form for more information. Read More on this topic here What Is Content Marketing

Why Is Omnichannel Marketing Important?

Omnichannel marketing recognizes the importance of meeting customers where they are and uses this information to enhance the customer journey through increased flexibility. The strategy attempts to transmit a consistent message across channels/devices and allows customers to use multiple touchpoints within a single purchase. Read More on this topic here Why Is Omnichannel Marketing Important

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