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7 Keys to Effective Text Message Marketing

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Over 95% of adults in the US have a mobile phone, and the vast majority of them read all their text messages. What’s more, 40% of all online purchases are made from a mobile phone. Therefore, text message marketing is one of the most effective and customizable ways of reaching customers. But how can you send your leads texts without coming across as spammy or annoying? What is the best way of engaging your audience? Read on to find out.

7 Keys to Effective Text Message Marketing

1. Make the Message Clear and Short 

Every day, the average person receives hundreds of emails, text messages, and other online notifications. This can quickly become overwhelming, which is why any communication from you must be short and clear. Most customers won’t spend more than two to three minutes reading your text, so you should say everything in 160 characters or less. 

With this restriction in place, every word counts. Instead of explaining your product or service, refer your customers to another source, such as your website, where they can find out more about you. The aim of the text message shouldn’t be to make a sale but rather to get the customer interested in learning more.

2. Make the Content Interactive

In some cases, a plain text message can work well, but it’s likely that your customers have already received several such communications from other businesses in the last few days. To make your text stand out, you should either include something visual, such as a picture or a link to a YouTube video or an interactive component.

For example, you could run a contest that encourages users to answer some quiz questions about your brand. That way, they will google you or click through your website to find the answer. In the process, they will discover your business and products, which increases brand recognition and trust.

3. Connect Your Texts to Your Social Media Accounts

In at least some of your texts, there should be a reference to your social media accounts. Remember, word of mouth is the best and cheapest type of advertising, so you should do everything you can to encourage the liking and sharing of your posts. Sometimes, a simple reminder is enough, but at other times, giving your customers an incentive to share your content could prove more effective.

Countless brands offer discounts or special offers to customers who refer their friends and family members. In your text message, you can let your leads know that they will receive a perk, such as a discount, a month off, or a limited-edition product, every time they encourage someone else to buy your product or service. 

4. Make Sure Your Customers Are Okay with Text Messaging 

If you send text messages to people who haven’t agreed to receive them, this comes off as spammy. Therefore, you should ask your customers about their marketing preferences when they first provide you with their details, and you should only send messages to those who are happy to be contacted in this way. Most commonly, the younger generations, people aged 18-49, are happier to receive texts than baby boomers. 

This is because they grew up with technology, and they are more comfortable with text messaging than with phone calls. To make your messages even more welcome, you should pay attention to the time you send them. Avoid the working hours because your customers will be busy during the day. Instead, send all communications before 9am or after 9pm since customers are more likely to be free at those times.

5. Personalize the Messages 

The wonderful thing about text messages is that they can be tailored to each individual. If you’d like to avoid annoying your customers, make sure you’re only sending them offers and competitions that are relevant to them. For example, you can ask them about price ranges, products, and services they are interested in when they first sign up. Then, you can send them an appropriate text whenever something new becomes available. 

While sending individualized messages can be extremely effective, this isn’t always possible, especially if you’re communicating with a large number of people. However, you can still customize the messages by adding your lead’s name to them. There is software that can do this for you, so you don’t have to type in each name manually.

6. Use Text Messages in Conjunction with Other Methods 

On its own, text messaging won’t be enough to sustain your business. Instead, you can use this marketing method in conjunction with other strategies. For instance, you can follow up with a quick text message whenever you’ve sent your customers an email. Alternatively, you could alert your clients to offers available on your website, on social media, or in your store. By connecting your texts to other media, you can increase their effectiveness.

7. Get the Professionals Involved 

As you can see, there are many ways of making text messages personal and engaging for your audience. However, the process can be challenging, especially if you’re not a marketing professional. You’ll not only have to come up with interesting messages, deals, and competitions on a regular basis, but you’ll also have to use the relevant software and keep track of your customers’ responses.

If this all seems overwhelming, you should reach out to marketing experts who can help you get the word out about your business. A good marketing agency will create effective text messages, emails, and social media content. They will also set up an SEO-optimized website for you and, if necessary, create paid ads on sites like Google and Amazon. If you’re looking for a comprehensive marketing strategy, employing experts could be the best solution.

There are countless marketing strategies available to small and medium-sized businesses, but not all of them provide a good return on investment. Text message marketing is one of the most effective options because it’s low-cost, and it can be personalized to fit the individual customer’s profile. Anyone who’s not sure how to get started should reach out to marketing professionals. Contact us now at Anthem Software in Orlando, FL to schedule a discovery call.

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